The adoption of video email by major retailers and brands drove a 300% increase in volumes compared to 2018, and we are forecasting a 500% increase across 2020 with continued growth across retail and entertainment and strong interest across media, tourism and real estate.
The highlights of Playable in Review for 2019 are featured below.
- A truly Global presence – Clients in 100 countries
- 1 trillion pixels of video analysed – this enabled us to optimize the video email experience for each and every recipient, thus ensuring the highest quality video email experience for all.
- 100 million movie trailers watched on email – video email is firmly established as the most effective medium to drive awareness, engagement and ticket sales for the movie producers.
- 98% of inboxes support autoplay video – With Microsoft announcing support across Outlook 365 our reach climbed from 95% to 98% of all inboxes.
- Partnered and integrated with the 20 leading email service providers including Mailchimp, ActiveCampaign, Salesforce, Emarsys, Oracle Bronto, Iterable, Klaviyo and MailerLite.
- Published the worlds 1st video email advert – a video email advert for Channel 9 was booked and ran across Yaffa media’s AdNews email newsletter in Australia.
- 100 million TV promotional videos watched on email – With the Global streaming war now in full force video email became the medium of choice to drive retention and activity rates across this highly competitive sector.
- Launched live YouTube video email streaming
- Leading UK retailer, Oasis delivers 175% increase in revenue with video email
- 300% year on year growth of video email volumes powered by Playable