Playable Insights Q1 2018

Computer Vision Analysis of Marketing Videos

In this report we use computer vision to analyse 1 trillion pixels of marketing videos.

Marketers remove 77% of pixels during video editing.

Read the report to find out: What is removed? What is kept? And what about the cats?

Previous editions of Playable Insights:

In this report we measure how long viewers are watching video emails.

80% of engaged viewers watch for 12 seconds or more

Half of all engaged email recipients will watch a video email for 22 seconds or more, or at least two to four loops of a Playable video