Video is the primary content type
Brains love video. We retain 95% of video information, compared to just 10% of textual information.
It’s no surprise that 80% of internet traffic is video, and that the majority of marketers agree video is the content type with the highest ROI.
But video marketing has its problems
Specialist videography talent is required, plus lots of time and production budget.
Moreover, results are unpredictable because video marketing is traditionally approached as art rather than science.
And creative fatigue is an uphill battle, causing cost-per-click to increase 100% after your viewers see the same video five times.
The solution is… data!
Data is used to optimize many aspects of your digital marketing – for example, A/B testing of website landing pages or email subject lines, and personalization or segmentation based on purchase history.
Playable uses previously untapped data to also solve these problems of video marketing.
Better video marketing begins here!
Playable takes the gut instinct out of the equation. We use world-leading AI technology to optimize your video content for greater ROI across your social, web, mobile and email marketing campaigns.
AI Computer Vision and Videography
- Content generation moves from art to data science.
- Computer Vision deconstructs your content into objects, events, faces, and emotions.
- AI Videography remixes 100's of video variations based on your marketing goals and data about what engages your audience.
AI Powered Editing
- Tools to optionally edit your videos, add captions an end-card and engaging effects.
- No need to surrender to the algorithms if you prefer to retain control.
- No videography skills required
- Distribute your optimized videos to social channels including Facebook, Instagram, YouTube and Twitter.
- Add video email as a new marketing channel. Playable uniquely delivers autoplay video to 95% of inboxes via your existing email service provider. Get Started with Video Email.
- The optimal video for each viewer is selected based on real-time engagement and conversion metrics.
- Optimize based on click-to-open rates, or downstream basket and checkout events.
Get More Out Of Your Video MarketingPlayable delivers awesome results across social, web, mobile and email video marketing Optimize your Social Media Video: Request a demo >>Video Email: How does it work? >>
Beat creative fatigue and cost-per-click inflation with AI-generated video remixes.
Social, web, mobile, and now add email as a new marketing channel to benefit from the impact of video at large scale.
Optimize your audience engagement and conversion using AI to deliver the best content for each viewer.
More and more
Continual improvement of video engagement and ROI by evolving your video marketing from an unpredictable art to a data science.
Optimize your video for any channelPlayable ensures the best performing video content from your source video is published across all channels.
Send yourself a sample video email below, or watch a selection of video email campaigns for clients across Retail, eCommerce, Automotive, Real Estate, Technology, Entertainment, Publishing, Travel, Sport and Non-Profit.
Our AI dramatically simplifies and accelerates video creation. Whether a beginner or expert, start creating more responsive and engaging videos today.
Tell your story with short-form videos that are perfect for sharing. Instantly generate vertical, horizontal and square videos and publish them to your social networks.
Overcome creative fatigue and CPC inflation with AI-generated video remixes.