Plans and Pricing

Flexible pricing to fit your marketing activity

Change between plans each month, cancel anytime, enjoy annual discounts, or ask about our custom Enterprise plans.

Take The 30 Day Free Trial

Our 30-Day Free Trial includes 1,000 Plays and adds “Powered by Playable” branding to your videos.
To remove the Playable branding, or to purchase more video Plays, upgrade to one of these paid plans:

Upgrade to access advanced features

Playable’s advanced Preview feature can be used to check the playback of your video on different email clients.
To use Preview, please upgrade to one of our subscription plans:

Upgrade to access advanced features

Playable’s advanced Reports help you understand how your audience is engaging with your videos.
To access Reports, please upgrade to one of our subscription plans:

Your Free Trial ends in 30 days

Your Free Trial includes 1,000 Plays and adds “Powered by Playable” branding to your videos.
To remove the Playable branding, or to purchase more video Plays, upgrade to one of the paid plans below. Or, continue with Free Trial »

Your Free Trial has expired

Your Free Trial included 1,000 Plays and added “Powered by Playable” branding to your videos.
To remove the Playable branding, and to purchase more video Plays, upgrade to one of the paid plans below.

Upgrade to access advanced features

Use your favorite video editing software to get your video ready for email. Or, upgrade to one of our subscription plans to use the Smart Video Editor to slice and dice your video. Smart Video Editor can also add captions, an end-card, a watermark and footer to your video.

Single

  • 1 User
  • 10 videos / month
  • 1,000 Plays / month (approx. 5,000 Sends)
  • Playable Branding

Double

  • 3 User
  • 50 videos / month
  • 3,000 Plays month (approx.1 5,000 Sends)
  • Playable Branding
Redeem another AppSumo Code
Or, to remove Playable branding, purchase more Plays, and access advanced features, upgrade to one of the plans below.

Triple

  • 5 User
  • 100 videos / month
  • 5,000 Plays / month(approx. 25,000 Sends)
  • Light Branding

Pricing Calculator

  
Drag the slider to find the best value plan for your volume of Plays. How many Plays do I need?

Change or cancel your plan anytime
per month
includes
Additional Plays
Annual
DISCOUNT
Billed Annually

Additional Pricing

Live Video Email pricing starts at USD1,200 per event. More details.

Please contact us for details of 24×7 Enterprise Support, and Phone Support for more than 10 Users.

 

Frequently Asked Questions

What counts as a "Play"?
  • 1 “Play” is when an email recipient opens your email and the video automatically starts playing.
  • 1 Play includes Unlimited loops, if you have chosen for your video to loop.
  • Unopened emails are not counted as a Play.
  • When someone has turned off images on their email app, it will not be counted as a Play
  • Desktop Microsoft Outlook 2007-2019 on Windows (approx. 1% of opens) displays video as a static image, so we don’t count those as a Play. The majority of Outlook users now open their email on iOS/Android/Outlook.com, which all fully support Playable video. Playable video is now supported on newer versions of Outlook 365 for Windows.
  • When someone opens the email multiple times on the same device, Playable asks the device to cache the video so that subsequent opens will not trigger additional Plays.
  • When someone opens the email on multiple devices, or forwards the email to a friend, additional Plays will be counted each time the email is opened and the video automatically starts playing.
  • While you are designing and testing your email template, any Playable videos within your email do incur serving costs, however we will do our best to excluded those from being counted as Plays.
  • If you are using a feature on your email platform to display different videos to mobile vs. desktop recipients in a single email, be aware that both videos will be delivered to recipients who open your email, which will trigger a Play for each video, even though the CSS code used by the email platform is hiding one of the videos.
What does Apple Mail Privacy Protection (MPP) mean for the calculation of video Plays?

Plays on devices with Apple Mail Privacy Protection are discounted by 50% to adjust for machine opens, which occur when a video is pre-fetched by Apple devices for some recipients, and is delivered by Playable, yet the email remains unopened.

Can I get a Free Trial?
  • Yes, it’s free to setup an account and create video emails. No credit card is required.
  • Our 30-day Free Trial includes 1,000 Plays, and adds “Powered by Playable” branding to your videos. To remove the Playable branding, or if you need more Plays, or to access detailed reports on your videos and your audience, upgrade to one of our Paid plans.
What happens to any Plays that I don’t use each month?
  • Professional, Performance and Enterprise plans include rollover: Included Plays that are unused will be available the next month as Rollover Plays.
  • Included Plays are consumed before any Rollover Plays from the previous month.
What happens if I use more than my included Plays?
  • If you are on the Free Trial, no worries, the “Powered by Playable” branding will be increased and your videos will continue to be delivered for a while, before being replaced by a static image.
  • If you are on a Lifetime plan (e.g. AppSumo), no worries, your videos will continue to be delivered for a while, before being replaced by a static image until the end of your
    month. Alternatively, you can upgrade to another plan to restart the delivery of your videos.
  • If you are on any other plan, no problem! Your video emails will continue to be delivered. You will be charged for additional Plays at the end of the month. You may want to upgrade to a higher plan to enjoy lower pricing per Play.
How can I remove the Playable branding from my video?
  • Playable branding is added to videos and click-through links created during the Free Trial, and lesser branding is added to videos created under Lifetime plans (e.g. AppSumo). To remove the Playable branding, or if you need a higher volume of Plays, upgrade to one of our paid plans.
Where are my videos hosted?
  • All our plans include all hosting and content delivery costs. Playable uses Amazon CloudFront, a global content delivery network, to securely deliver your videos to your audience with low latency and high transfer speeds.
  • Contact us if you prefer a custom solution with content served from your own infrastructure.
When are payments due?
  • License fees are charged at the beginning of your billing month or year.
  • Overage fees – if you exceed your Included Plays and Rollover Plays – are charged at the end of each billing month. Playable may contact you to discuss interim payments.
  • Contact us if you prefer to be invoiced for an Enterprise License.
Can I switch between plans?
  • Yes, you can upgrade or downgrade to a different plan at any time.
  • If you upgrade to a plan of the same billing interval (e.g. PAYG Monthly to Starter Monthly), your license costs will be pro-rata adjusted and shown on your next invoice. If you upgrade to a plan of a different billing interval (e.g. PAYG Monthly to Starter Annual), your license costs will be pro-rata adjusted and shown in a new invoice created at the time of the upgrade.
  • When you upgrade, you can enjoy the new higher Plays quota immediately. This is one way to reduce your cost if you have gone over quota towards the end of the month.
  • If you downgrade to a cheaper plan, the change will come into effect from your next invoice. Your Plays quota for the current invoice period will not be affected.
What about my old plan that isn’t listed above?
  • Don’t worry, you will be grandfathered on your existing plan at the original cost, and including the original number of Plays that you signed up for. You can switch to one of the new plans at any time if you prefer.
Do you offer a discount for non-profits?
  • Yes we are happy to support non-profit organisations with discounted pricing. Please contact us to find out more.