With over 80% of internet browsing time spent watching video, it’s clear that video is the consumers preference for consuming content. In recognition of video’s increasing role in driving dialogue with customers, Omnisend sought to offer the ability for their users to more effectively leverage their video assets across the email channel, beyond the current approach of publishing a still from their video content.
The partnership links the patented video technology from Playable with the Omnisend Marketing Automation Platform enabling Omnisend users to add autoplay video clips to their campaigns, which works across all email clients, all devices and all email connections.
“We are excited to bring video email to Omnisend,” said Bob Hitching, CEO of Playable. “eCommerce is an area where Video Email is proving to be highly effective at delivering incremental engagement and sales at check-out, so partnering with Omnisend is a great fit, given their focus on email for eCommerce.The combination of Omnisend’s Marketing Automation expertise and video email powered by Playable is a compelling addition to the email marketers tool set.”
“As the leading Marketing Automation Platform for eCommerce, we are excited to bring video email to our users,” said Jon Pruitt, Omnisend’s VP of Partnerships. “Embedding autoplay video in email is a valuable addition to our Platform given the consumer preference for consuming video content on line . With this integration, Omnisend users can now easily leverage Playable to boost the performance of their email marketing campaigns.” Pruitt added that “This partnership continues our path of innovation at Omnisend, where we are focussed on delivering the very best of breed Marketing Automation platform to our users.”