Curchods delivering excellent results with Video Email
Curchods the twenty-one branch UK Real Estate Agency was the first UK Agency to embrace Video Email just 12 months ago
During this period, when market conditions have been extremely challenging, Curchods have extended their use of Video Email, most specifically to support all levels of new property listings.
The initial focus was on using Video Email to support premier listings such as the $9 million Burwood Park Manor, though as the market tightened Curchods tested Video Email across a range of listing price points.
These tests indicated that Video Email is highly effective at driving both listing views and inspection appointments, across all listing types. Four of the campaigns included in these tests are featured below.
“Graeme Wadhams, Marketing Director at Curchods said: “Prospective buyers have shown a strong preference for video content which now plays a prominent role on our website. By extending the use of our listing videos into our email campaigns we have found that we can effectively drive incremental listing views on our site and deliver highly qualified listing appointments. Playable makes it really simple to re-configure our video assets for email and then send in the normal way via our CRM system.”
Bob Hitching, Playble’s CEO, commenting on the partnership, said, “Curchods are an Agency that clearly sees the value of innovation, and we are excited to be part of their technology stack, particularly during these challenging market conditions.”