Curchods embrace video email to promote premier listings in the UK
Curchods were seeking to fully leverage their investment in video by featuring it across all their customer facing channels, including email.
Playable enabled Curchods to edit and embed a 10 second clip derived form their existing video footage, into their email with ease, ready for sending via their CRM system.
The video for a luxury mansion located in Burwood Park, Walton on Thames was featured in a solus email and Curchods weekly newsletter, which delivered a highly immersive autoplay video experience at the moment of opening the email, successfully engaging email prospective buyers and driving many to click through to view the full walk-through video, featured on Curchods site.
“Graeme Wadhams, Marketing Director at Curchods commented: Prospective buyers have shown a strong preference for video content which now plays a prominent role on our website. Email marketing is now more important to us than ever, so to make the most out of the investment we made in video, we wanted a Video Email solution to help us convert more leads and make us stand out from our competitors. Playable makes it really simple to re-configure our video assets for email and then send in the normal way via our CRM system. Since using Playable to insert videos into our emails we’ve seen a huge increase in engagement and click through rates, helping us to leverage our investment in video throughout email marketing which is a key channel for acquiring property viewings and attracting new clients to sell their property with us.
Experience the campaign in your inbox
- Openers who viewed the whole video clip 86% 86%
- Client: Curchods.com
- Campaign: Luxury Mansion in Burwood Park
- Video Email Content: 10 second edit
- Audience: Opt ins to Curchods communications
- Objective: Drive traffic to view the walkthrough video on the Curchods site and book a virtual tour
- Campaign Execution: Set-up and deployed by Curchods Marketing team
- Landing Page: Curchods listing page for Burwood Park Mansion
- A high quality video experience was delivered to 100% of the Curchods audience
- Response rates exceeded expectations
- Positioned Curchods as the leading innovative Real Estate Agent being the first UK agency to embrace video email.
Curchods is the leading premier Real Estate network of 21 branches servicing Surrey and SW London in the UK.