With over 80% of internet browsing time spent watching video, it’s clear that video is the consumers preferred content. In recognition of video’s increasing role in engaging customers and driving sales for retailers, LISTRAK sought to offer the ability for their users to more effectively leverage their video assets across the email channel, beyond the current approach of including a still image from their video content.
The partnership links the patented video technology from Playable with the LISTRAK retail digital marketing automation platform enabling LISTRAK users to add autoplay video to their campaigns, which works across all email clients, all devices and all email connections.
“We are excited to add Video Email to LISTRAK,” said Bob Hitching, CEO of Playable. “Retail is an area where Video Email is proving to be highly effective at delivering incremental engagement and sales at check-out, so partnering with LISTRAK is a great fit, given their focus on retail marketing.”
As the leading Digital Marketing Automation Platform for Retail, we are excited to bring video email to our users,” said Art Tschopp, LISTRAKS Regional Director Business Development. “Embedding autoplay video in email is a valuable addition to our Platform given the consumer preference for consuming video content on line.We have seen excellent results from adding animation to email, so this evolution to adding Video is represents an exciting leap forward. With this integration, LISTRAK users can now easily leverage Playable to boost the performance of their email marketing campaigns.” Tschopp added that “This partnership continues our path of innovation at LISTRAK, where we are focussed on delivering the very best of breed Marketing Automation platform to retailers.