Beyond Responsive Email Design

Beyond Responsive Email Design

Email marketing is now a mobile-first discipline, and mobile changes everything. Responsive Design has been a useful technique for web designers and email marketers to reformat their content for mobile screens; two columns become one column, landscape...
Email Marketing is now Mobile-First

Email Marketing is now Mobile-First

2016 was the first year in which the majority of email marketing was opened on a mobile device. There’s some variation in the numbers. Litmus has measured mobile opens at 56%, Kahuna puts the number at 86%, and here at Playable, we really like digging into the...