Increase response, engage your audience and sell more product with Klaviyo video email.
In this tutorial you will learn how to create, add and send a Klaviyo Video Email, that plays automatically at the moment of opening.
- Use any video format – be it a YouTube, Vimeo, Facebook video or an MP4 file sitting on your desktop, all can be added to Klaviyo email
- Works on all devices and email clients – video mail that works on all devices, all connection types and all email clients with zero impact on email delivery rates.
Seeing is BelievingEnter your email to experience Video Email in your inbox.
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- Full access to the Playable platform – to create and publish your videos
- Free Video Plays – 1,000 videos Plays
- Copy & Paste Integration with Klaviyo – adding videos to your Klaviyo email is simple, quick and easy.
Step by Step guide on how to add video to Klaviyo email templates
1. Log into your Klaviyo account
- Navigate to Campaigns.
- Click Create Campaign
- Enter a Campaign Name, Tags, select a List and your options for Smart sending and UTM Tracking
- Select send and suppression lists.
- Click Save and Continue to Content.
- Complete your campaign set up by adding a Subject line and Preview Text
- Select Use Template as your preferred content creation option.
2. Email Design
In the Editor, Select the Text Block and drag it into position within the template where you wish your video to be featured.
For now you are done within Klaviyo.
Creating your Video in PlayableThe next steps will guide you through how to create your video clip and then finally how to add this to your Klaviyo email template.
3. Create your Playable Account
If you are new to Playable you can create a new account.
All new accounts are offered the opportunity to test drive the platform free for 30 days.
You can upgrade your plan or purchase extra plays as needed.
4. Your Playable Account
This is the home page of your new Playable Account.
To create a new video email click “Videos“
5. Add a new video
6. Video title and content upload
Enter a Video Title for the Video you are creating, this will help identify the Video in reporting. You have 2 options on how to upload your video content to Playable:
- URL – Copy and paste a URL of the location of your content. Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, Wistia, facebook and Instagram.
- File Upload – Upload a file from your computer – all video file formats are accepted including MP4, avi, mov and flv.
Once you have selected your video content you have the option to set the size of your video clip which will be embedded within your Klaviyo template. For the video clip to fit the full width of your Klaviyo template you should enter 600px as your width. Once you have selected your video content and selected the dimensions click the “Apply” button to upload your video file.
7. Automatic video edit and Click URL
As your video file is uploaded Playable creates a 10 second clip using it’s A.I. functionality. You can choose to use this clip created by Playable in your Video Email or create your own clip using our editor.
Before you proceed, add a Click URL to your campaign by adding this in the field, this is the URL of the landing page any clickers on the video will be redirected too.
To create your own video clip proceed to the “Editor” menu item.
8. Edit your Video
Our editor is designed to enable you to create a 10 second video from the full-length video you uploaded.
It is this 10 second video email that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.
As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re edit until you are happy with your final cut.
For a full preview of our editor features visit our Editor Page. Once you have your final cut click “Continue”
9. Enhance your Video Email
You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.
You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the full video is hosted.
You now have completed creating your video email so click the Compile button.
Playable now compiles this video email into over a hundred versions which will be used to ensure each recipient is delivered the video file most suitable for their device, bandwidth and connection.
10. Preview your Video
As a further check you have the ability to send yourself and your colleagues a sample of the video clip, which will be embedded within your Klaviyo email.
Simply complete the form fields and click the Send button.
11. Embed your Video Email
We are now ready to embed the video within our Klaviyo email template.
To commence this we click “Embed“. Here we select Klaviyo, then click the Button, “Copy to Clipboard“.
It is this HTML which we will add to our Klaviyo template.
12. Paste the Playable HTML into the Klaviyo template
We now return to Klaviyo.
Firstly we delete the “This is a text block. Click here to edit it…” copy which features in the Text Block.
We now select Source within the text block, which presents a pane into which we Paste the Playable HTML from our clipboard and then select Save
13. Review & Send Campaign
Finally we proceed to Review and Send our Klaviyo Video Email campaign in the normal way.