Add YouTube Videos To Klaviyo Emails

How To Embed YouTube Videos Into Klaviyo Emails

Playable’s integration with Klaviyo makes it quick and easy to add YouTube videos to your emails

enhance Klaviyo emails with YouTube videos to increase video reach and sell more.

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Step-by-step Tutorial: Embed YouTube videos Into your Klaviyo email campaigns

In this tutorial, you learn how to create, configure, & send video emails using YouTube videos – like these examples.

For marketers who want to evolve their email marketing, Playable makes it quick & easy to embed video content from YouTube into your Klaviyo email campaigns, delivering uplifts in audience response, engagement & post-click activities.

Playable video emails integrate into your existing email platform.

Setup Playable For Your YouTube Videos

1. Create your Playable account

If you are new to Playable you need to create a new account.

Once you are logged in you will see the Playable’s Welcome page, click Videos to continue.

Please note that Playable offers a 30-day free trial account to test drive the platform. After which you can upgrade your plan or purchase extra plays as required.

2. How to add a new video

You will start on the Playable home page of your new account. To start creating a new video for your email click Videos.

To commence the process of creating a new video for use in your email simply click + Add Video.

3. Add video email details

Before uploading the video ensure you add the details of how it will appear in your video email.

Add a Video Title, a Link, and enter the Width of the video, as it will appear in the video email.

Import YouTube Video Into Playable

4. Copy YouTube video Embed Code

Choose the video you want to embed from your YouTube Account.

From the list of Share Options, click Embed.

From the box that appears, copy the HTML Embed code.

5. Upload video to Playable

Return to Playable’s +Add Video screen, as per the earlier step.

Simply paste the YouTube Embed Code, and click the Apply button. Your YouTube video will now upload as a new video in your Playable dashboard.

6. Edit your email video

Having completed the configuration of your video it is now time to edit your video. To commence this click Editor.

Our Online Editor is designed to enable you to create a video clip from the full-length video you uploaded. It is this edit that will be played in your video email. In the Editor, you can crop the video to focus on key content and select multiple scenes to change the duration of the video.

As you are creating your video email the Editor will show you the total duration and allow you to preview the edits, and re-edit until you are happy with your final cut. Once you are happy with your edit click the Continue button.

7. Enhance your email video

You are now ready to add enhancements to your video, including CaptionsWatermarkEndcard, or Footer. Simply select the enhancement you wish to add and follow the onscreen prompts to add it to your video.

You now have completed creating your video clip, so click the Compile button to continue.

Playable now compiles this video, creating multiple versions, which will be used to ensure each recipient receives an optimized video most suitable for their device, bandwidth, and connection.

8. Add a Call-To-Action (CTA) link

As the video is playing within the recipients’ email the option exists to include a Call-To-Action (CTA) link within the video.

To set your Click Action, add the link/URL of the destination page you want any clickers of the video to be re-directed to, and save it.

9. Preview your email video

In Preview, see how your video email plays in the major email clients by using the drop-down above the preview window.

You can also send a sample of your video email for internal review. Click the Sample button, complete the form, and hit Send. You can add a message to the sample. This is useful when circulating for internal feedback.

Once you are happy with the sample click Embed in the left-hand menu to continue.

Embed YouTube video into Klaviyo email

10. Copy Embed Code for Klaviyo

To embed the YouTube video into your email template select Klaviyo from the drop-down list of email providers, on the Embed page.

The HTML Embed Code, optimized to Klaviyo, will appear below. Click the Copy to Clipboard button to grab all the Embed Code to paste it into the Klaviyo email template.

Please note: Always copy the latest Embed Code to ensure capturing all changes made to the video and settings.

11. Paste Embed Code into Klaviyo

As you used the Copy to Clipboard button to grab Playable’s HTML Embed Code, simply return to Klaviyo and paste it into an HTML Code Block within your video email template.

Then Save changes and continue.

Click this link for more information on your ESP.

12. Complete email in Klaviyo

Once your YouTube video has been embedded, continue to design, test, and send your campaign using Klaviyo in the normal way.

For more video email campaign ideas send yourself some samples from the selection below.

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

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