Step-by-step Tutorial

How to embed video into your Klaviyo email campaigns

Playable is fully integrated with Klaviyo, making it quick and easy to add videos to your emails

Engage your audience, increase post-click activity, and sell more products with Klaviyo video email

Video ❤️ Email

Easily add video to your email marketing campaigns.

High quality video that plays automatically on 99% of inboxes.

Patented Video Email technology works with any email platform.

Increase Video Views

Video is the most engaging content. Email is the most trusted channel.

Start sending your best content to your best audience.

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Optimize Engagement

Video stimulates interest and desire more than any other content type.

Video email viewers are better qualified to drive post-click activity.

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Step-by-step Tutorial: How to embed video into Klaviyo emails using Playable

In this tutorial, you will learn how to create, embed, and send a Video Email using Klaviyo and Playable, which plays automatically at the moment of opening the email – like these examples.

If you want to use an MP4 video specifically, or videos from YouTube, Vimeo, TikTok, Facebook, Instagram, or other channels, you may prefer our other tutorials and video guides.

Prepare your email template in Klaviyo

1. Create a new email in Klaviyo

  • Navigate to Campaigns
  • Click Create Campaign
  • Enter a campaign Name, Tags, select a List and your options for Smart sending and UTM Tracking 
  • Select send and suppression lists
  • Click Save to continue to content
  • Complete campaign setup by adding a Subject Line and Preview Text
  • Select Use Template as your preferred content creation option

2. Add an HTML CodeBlock

In the Editor, select the Text Block and drag it into the position you wish your video to be featured.

You will return to this step shortly to add the video.

Import your video into Playable

3. Create your Playable account

If you are new to Playable you need to create a new account.

Once you are logged in you will see the Playable’s Welcome page, click Videos to continue.

Please note that Playable offers a 30-day free trial account to test drive the platform. After which you can upgrade your plan or purchase extra plays as required.

4. Access your Playable videos

You will start on the Playable home page of your new account. To start creating a new video for your email click Videos.

5. How to add a new video

To commence the process of creating a new video for use in your email simply click + Add Video.

6. Upload your video to Playable

Create a title for your video, this will be used to locate it in the future in your Playable account and in reporting. Referencing the dimensions of the image position holder in the email template you can now enter the size (width) of the video content you are looking to create, or keep the optimum size as suggested by Playable.

You have 2 options on how to upload your video content to Playable:

  • Copy & paste a URL of the video’s location – Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, TikTok, Facebook, and Instagram.
  • File Upload  Upload a file from your computer. All video file formats are accepted, including MP4, AVI, and MOV.

Once you have selected your video, click the Apply button to upload your video file.

7. Automatic video preview

As your video is uploaded Playable creates a 10-second preview. You can choose to use this version of the video or create your own version using our Online Editor.

If you wish to use the video created by Playable, select Click Action from the menu to continue preparing the video.

If you prefer to create your own version of the video select Editor from the menu.

8. Edit your email video

Having completed the configuration of your video it is now time to edit your video. To commence this click Editor.

Our Online Editor is designed to enable you to create a video clip from the full-length video you uploaded. It is this edit that will be played in your video email. In the Editor, you can crop the video to focus on key content and select multiple scenes to change the duration of the video.

As you are creating your video email the Editor will show you the total duration and allow you to preview the edits, and re-edit until you are happy with your final cut. Once you are happy with your edit click the Continue button.

9. Enhance your email video

You are now ready to add enhancements to your video, including CaptionsWatermarkEndcard, or Footer. Simply select the enhancement you wish to add and follow the onscreen prompts to add it to your video.

You now have completed creating your video clip, so click the Compile button to continue.

Playable now compiles this video, creating multiple versions, which will be used to ensure each recipient receives an optimized video most suitable for their device, bandwidth, and connection.

10. Add a Call-To-Action (CTA) link

As the video is playing within the recipients’ email the option exists to include a Call-To-Action (CTA) link within the video.

To set your Click Action, add the link/URL of the destination page you want any clickers of the video to be re-directed to, and save it.

11. Preview & sample your video email

Preview how your video email plays in the major email clients by using the drop-down above the preview window.

You can also send a sample of your video email for internal review. Click the Sample button, complete the form, and hit Send. You can add a message to the sample. This is useful when circulating for internal feedback.

Once you are happy with the sample click Embed in the left-hand menu to continue.

Copy the Embed Code from Playable

12. Embed the video into your Klaviyo campaign

To embed the video into your email template select Klaviyo from the drop-down list of email providers, on the Embed page.

The HTML Embed Code, optimized to Klaviyo, will appear below. Always use the latest Embed Code to ensure capturing all changes made to the video and settings.

Click the Copy to Clipboard button to grab all the Embed Code to paste it into your Klaviyo email template.

Paste the Embed Code into Klaviyo

13. Paste the HTML into Klaviyo template

Return to your Klaviyo email template, from the previous step.

As you used the Copy to Clipboard button to grab Playable’s HTML Embed Code, simply select Source within the Text Block and paste the Embed Code into the pane that appears.

Then Save changes to continue.

14. Preview & sample your video email

Once you save the HTML you will be given the option to Preview your email template.

You will be presented with a preview of the email, including the video, in your Klaviyo account.

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

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