Mailchimp Video Email Campaigns

Playable makes it quick and simple to add video to your Mailchimp email campaigns
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Mailchimp Video Email Tutorial

In this tutorial you will learn how to create, add and send a Mailchimp Video Email, that plays automatically at the moment of opening.

  • Use any video format – be it a YouTube, Vimeo, Facebook video or an MP4 file sitting on your desktop, all can be added to Mailchimp email
  • Works on all devices and email clients – video mail that works on all devices, all connection types and all email clients with zero impact on email delivery rates.

If your preference is to upload your HTML templates to Mailchimp our tutorial on adding the Playable HTML clip to your template will help.

Mailchimp Video email showcase

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Curchods drive listing views

Curchods, the leading UK Real Estate network fully leverage their investment in video walkthroughs by adding them to their email campaigns 

 

Campaign Details

  • Client: Curchods
  • Campaign: Premire Real Estate Listings
  • ESP: Mailchimp
  • Video Email Content: 10 second walkthrough preview
  • Audience: Curchods prospective buyer list
  • Objective: Drive appointments to view the property

Campaign highlights

  • Superb edit –10 second property walkthrough preview was watched in full by over 90% of recipients.
  • Further Info – This initial campaign was so effective that Curchods now deploy video email for all Premier Listings

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LaLiga announces World Football Summit Partnership

The World Football Summit (WFS) is the international event attended by over 2,000 delegates from 70 countries. LaLiga is a major partner of WFS and wanted to announce the renewal of this important partnership to its members, partners and associates. 

 

Campaign Details

  • Client: World Football Summit
  • Campaign: LaLiga Partnership Renewal
  • ESP: Mailchimp
  • Video Email Content: 10 second animated sequence 
  • Audience: LaLiga opt in list
  • Objective: Announce the partnership and forthcoming summit dates

Campaign highlights

  • Superb edit –10 second animated sequence was watched in full by over 90% of recipients.
  • Further Info – WFS achieved their highest click through rate of any campaign they have ever sent.

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DASCO launches 2019 catalogue

When considering options on how to best launch their 2019 Catalogue Dasco challenged their agency, Design Collective, to “Break the Mould” to develop a campaign which reflected Dasco’s core values of innovation and quality.

 

Campaign Details

  • Client: DASCO
  • Campaign: Launch of 2019 catalogue
  • ESP: Mailchimp
  • Video Email Content: 10 second animated loopable 3D Sequence, featuring pulsing CTA.
  • Audience: DASCO Customer List
  • Objective: Drive orders from the catalogue

Campaign highlights

  • Superb edit –10 second animated sequence was watched in full by over 90% of recipients.
  • ResponseClick to open rate of 37.3% with excellent conversion to order ratio.

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QNTS.dk introduces new season sneakers

QNTS.dk the leading Danish Womens Fashion site uses Video Email to launch new season ranges and announce the arrival of new exclusive limited stock.

Campaign Details

  • Client: QNTS
  • Campaign: New Sneaker Stock
  • ESP: Mailchimp
  • Video Email Content: 10 second shoe sequence
  • Audience: Active QNTS shoppers
  • Objective: Drive sales of the new sneakers

Campaign highlights

  • Bespoke Video – Rapid sequence of product shots, succinctly teases the viewer on the new limited stock
  • Salesan engaged audience lead to a sell out of the new stock

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MANDALA - eco fashion

The MANDALA brand represents a conscious, positive lifestyle. It’s where modern athleisure wear and ecological, social responsibility meet. The brand is for people who love stylish studio-to-street wear but believe that fair working conditions and environmentally-friendly production are every bit as important as what they wear.

A timeless design, perfect fit and superior quality make every MANDALA outfit perfectly suited to its task, whether it be a yoga class, a day around town or a cosy evening at home

 

Campaign Details

  • Client: MANDALA
  • Campaign: 2019 Range Launch
  • ESP: Mailchimp
  • Video Email Content: 10 second edit
  • Audience: Opt ins to MANDALA emails
  • Objective: Drive sales

Campaign highlights

  • High engagement – 12.6% Click to Open rate was achieved on the video within the email.
  • Engagement – 85% of recipients watched the 10 second video, within the email, from start to finish.

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WALNUT Melbourne

WALNUT’s range of shoes for kinds and women have subtle details, bold colours and great comfort and fit; their designs are simple, clean and traditional with a modern twist.

WALNUT is stocked in several hundred independent retailers throughout Australia and overseas.

 

Campaign Details

  • Client: WALNUT Melbourne
  • Campaign: 2019 Range Launch
  • ESP: Mailchimp
  • Video Email Content: 10 second edit
  • Audience: Opt ins to WALNUT emails
  • Objective: Launch the new Chyka range

Campaign highlights

  • High engagement – Click to Open rates exceeded expectations.
  • Engagement – 87% of recipients watched the 10 second video, within the email, from start to finish.

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Van Dutch launches new Luxury Yacht

From 2008, VanDutch began defining itself as unlike any other. Sharing an industry-leading lifestyle experience with unmistakable design and functionality, its story has grown to one of global recognition.

 

Campaign Details

  • Client: VanDutch
  • Campaign: VanDutch 55
  • ESP: Mailchimp
  • Video Email Content: 10 second on water product preview
  • Audience: VanDutch opt in list
  • Objective: Drive buyer interest in the 2017 VanDutch 55

Campaign highlights

  • Superb edit –10 second on water 360 degree product review.
  • Further Info – VanDutch sold the 2017 55 model featured.

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Fezzari Bicycles introduces new models

The Kings Peak Fat Bike is built to ride in any conditions – snow, sand, rocks and mud. The full carbon frame and low gearing makes it light and able to climb anything.

Video email was used to show the new model in its favoured terrain…the mountains.

 

Campaign Details

  • Client: Fezzari Bicycles
  • Campaign: Kings Peak Fat Bike
  • ESP: Mailchimp
  • Video Email Content: 6 second reveal
  • Audience: Active Fezzari shoppers
  • Objective: Drive sales of the new model

Campaign highlights

  • Bespoke Video – Showing the new model in the snow capped mountains – grabs attention early.
  • Salesan engaged audience lead to significant sales enquiries

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Union Gospel Mission - Reactivation

Union Gospel Mission provides more than 200,000 meals a year to the homeless and people in need in Portland, Oregon. 

Having invested in video content to help bring to life the stories of people whom Union Gospel Mission has helped, Union Gospel Mission were seeking to fully leverage this investment, by maximising the exposure of the video content.

Campaign Details

  • Client: Union Gospel Mission
  • Agency: Focused
  • Campaign: Real LifeChange
  • ESP: Mailchimp
  • Video Email Content: 10 second edit
  • Audience: Opt ins to UGM communications
  • Objective: Acquire donations

Campaign highlights

  • High donor engagement – 74% of openers watched 100% of the video email clip 
  • Reactivation – Dormant donors are a notoriously difficult segment to draw a response from, this video email delivered a response uplift of 2x versus historical re-activation campaigns.

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Digital Next driving awareness of services

Digital Next a multi-disciplined digital marketing agency headquartered out of Manchester in the UK turned to Playable to help drive awareness of their Digital Transformation Service: Spectrum, amongst current & prospective new clients.

As a long time, loyal user of Mailchimp Digital Next where looking for a Video Email solution which worked seamlessly with Mailchimp.

 

Campaign Details

  • Client: Digital Next
  • Campaign: Spectrum Service
  • ESP: Mailchimp
  • Video Email Content: 10 second edit 
  • Audience: Current and prospective clients
  • Objective: Drive awareness of the Digital Transformation Service: Spectrum

Campaign highlights

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Imperium - Commercial Property Marketing

Imperium is a vertically integrated real estate investment and municipal real estate consulting company. Imperium specializes in semi-speculative land investment for future mixed-use, retail and residential real estate development, with headquarters in Dallas, Texas.

Commercial property sales is a highly competitive arena. Imperium uses Video Email as a vehicle to stand out in this market and bring their developments alive the moment their recipients open their promotional emails.

 

Campaign Details

  • Client: Imperium
  • CampaignWeatherford Town Square Promotion
  • ESP: Mailchimp
  • Video Email Content: 10 second edit
  • Audience: Opt ins to Imperium emails
  • Objective: Drive sales enquiries

Campaign highlights

  • High engagement – 19.8% Click to Open rate was achieved on the video within the email.
  • Reactivation – 70% of recipients watched the 10 second video, within the email, from start to finish.