Step-By-Step Guide

Add Video To Mailchimp Emails Using The Playable Video App

Instantly embed your video using the Playable Video app available in the Mailchimp Marketplace

Increase response, engage your audience, and sell more with Mailchimp video emails

Video ❤️ Email

Easily add video to your email marketing campaigns.

High quality video that plays automatically on 99% of inboxes.

Patented Video Email technology works with any email platform.

Increase Video Views

Video is the most engaging content. Email is the most trusted channel.

Start sending your best content to your best audience.

Maximize the reach and ROI of your video marketing.

Optimize Engagement

Video stimulates interest and desire more than any other content type.

Video email viewers are better qualified to drive post-click activity.

Get more clicks. Sell more stuff.

Step-by-step Tutorial: Add Video To Mailchimp Emails Using The Playable Video App

In this Video Tutorial and Step-By-Step Guide, you will learn how to add high-quality videos to your Mailchimp email templates using the Playable Video app.

We show how to connect the Playable Video app, via the Mailchimp Marketplace, so you can instantly add videos from your Playable Account, the Free Video Samples, or directly via File Upload or URL, like Facebook, YouTube, Vimeo, TikTok, Instagram, etc.

How to create a Mailchimp Video Email

1. Select the “Apps” content block

Once logged into your Mailchimp account:

  • Create an email template in the new email builder
  • Select where you want the video to appear
  • Open the content block menu and choose Apps

2. Select the Playable Video app

Select Playable Video from the list of apps in the sidebar

3. Connect your Playable account

The first time you use the Playable Video app, connect to a Playable account:

  • Confirm Mailchimp’s access to your Playable account
  • For new customers, this will create a 30-Day Free Trial account

For more details please refer: Connecting Playable Video App

Add video from your Playable Account

4. Select Playable Video Library

From the Video Source dropdown menu select Playable Video Library.

This will give you access to all your recent videos in your Playable account.

Please note: This option is not available until there is a video in your Playable account

5. Select from your video library

Click the Select Video button to access your recent Playable videos. Then select a video and click the Confirm button. The video will now be playing in your email.

Optionally, add a URL to the Link Destination field for when the video is clicked. Add Alt Text to the video to help email accessibility.

Once the video is playing in the email, continue to create, test, and send out your Mailchimp video email campaign in the normal way.

6. Access Advanced Features

The Launch Playable button opens the Playable console to your account to access Playable’s Advanced Features.

This includes:

  • Online Smart Editor: Create new edits & scenes, reframe or crop sections of the video, and more.

  • Video Enhancements: Add Captions, Watermark, Endcard, &/or a Footer to your video.

  • Account Upgrade: For peak periods or volume growth.

  • Reporting: Gain some insights into the performance of your video.

  • Video File Upload: Upload files from your computer or local network.

Add video by Uploading A Video File

7. Select to upload a video file

From the Video Source dropdown menu select Import from URL or upload file

Then click the Select Video button to launch a new browser tab to upload your video.

8. Select video file to upload

Select the Upload Video tab, click the Choose File button, and select your video file, in a supported format.

The video will automatically start uploading. It will also be added to your Playable account.

9. Automatically returned to Mailchimp

Once the video has finished uploading you will be automatically returned to the Mailchimp browser tab with the video now playing in your email template.

10. Add a link destination and alt text

The video will be trimmed to the first 10, 30, or 60 seconds, depending on whether you have a 30-Day Free Trial or paid plan – see Plans and Pricing.

Optionally, add a URL to the Link Destination field for when the video is clicked. Add Alt Text to the video to help email accessibility.

Once the video is playing in the email, continue to create, test, and send out your Mailchimp video email campaign in the normal way.

11. Access Advanced Features

The Launch Playable button opens the Playable console to your account to access Playable’s Advanced Features.

This includes:

  • Online Smart Editor: Create new edits & scenes, reframe or crop sections of the video, and more.

  • Video Enhancements: Add Captions, Watermark, Endcard, &/or a Footer to your video.

  • Account Upgrade: For peak periods or volume growth.

  • Reporting: Gain some insights into the performance of your video.

  • Video File Upload: Upload files from your computer or local network.

Add video from YouTube, Facebook, TikTok, Vimeo, & More!

12. Select to import video by URL

From the Video Source dropdown menu select Import from URL or upload file

Then click the Select Video button to launch a new browser tab to upload your video.

13. Enter Video URL

Select the Import From URL tab, enter your URL in the Video URL field and click the Import button.

The video will automatically start uploading. It will also be added to your Playable account.

14. Automatically returned to Mailchimp

Once the video has finished uploading you will be automatically returned to the Mailchimp browser tab with the video now playing in your email template.

15. Add a link destination and alt text

The video will be trimmed to the first 10, 30, or 60 seconds, depending on whether you have a 30-Day Free Trial or paid plan – see Plans and Pricing.

Optionally, add a URL to the Link Destination field for when the video is clicked. Add Alt Text to the video to help email accessibility.

Once the video is playing in the email, continue to create, test, and send out your Mailchimp video email campaign in the normal way.

16. Access Advanced Features

The Launch Playable button opens the Playable console to your account to access Playable’s Advanced Features.

This includes:

  • Online Smart Editor: Create new edits & scenes, reframe or crop sections of the video, and more.

  • Video Enhancements: Add Captions, Watermark, Endcard, &/or a Footer to your video.

  • Account Upgrade: For peak periods or volume growth.

  • Reporting: Gain some insights into the performance of your video.

  • Video File Upload: Upload files from your computer or local network.

Add video from the Free Video Samples

17. Select a free video sample

From the Video Source dropdown menu select Sample Videos.

This is a free gallery of curated images for special events and occasions to help customers with limited video content for email campaigns.

Free sample videos will include “Video Email by www.playable.video” branding. Feel free to send the sample videos to everyone on your list!

18. Select a sample video

Select a video from the pop-up gallery and click the Confirm button to add the video to your email template.

Optionally, add a URL to the Link Destination field for when the video is clicked. Add Alt Text to the video to help email accessibility.

Once the video is playing in the email, continue to create, test, and send out your Mailchimp video email campaign in the normal way.

19. Access Advanced Features

The Launch Playable button opens the Playable console to your account to access Playable’s Advanced Features.

This includes:

  • Online Smart Editor: Create new edits & scenes, reframe or crop sections of the video, and more.

  • Video Enhancements: Add Captions, Watermark, Endcard, &/or a Footer to your video.

  • Account Upgrade: For peak periods or volume growth.

  • Reporting: Gain some insights into the performance of your video.

  • Video File Upload: Upload files from your computer or local network.

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

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