How to embed Video in Iterable Email

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How to embed video in Iterable email campaigns

The video opposite walks through how to add a video to Iterable email

  • Video Email by Playable plays automatically at the moment the email is opened.
  • Use any video format, be it a YouTube Vimeo, Facebook video or an MP4 file sitting on your desktop, all can be added to Iterable templates
  • Video emails by Playable are mobile, tablet and desktop friendly and have zero impact on email delivery rates.


Seeing is believing

Enter your email to sample a video email within your inbox.

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You can get started with Playable for free, our 30 day free trial includes:

  • Full access to the Playable platform – to create and publish your videos
  • Free Video Plays – 1,000 videos Plays 
  • Copy & Paste Integration with Iterable – to make adding videos to your Iterable email, simple quick and easy

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Step by Step guide on how to add video to Iterable email templates

1. Log into your Iterable account

  • Navigate to Messaging > Campaigns.
  • Click Create New Campaign
  • Enter a Campaign Name, Labels, select Blast for Campaign Type, and select a Message Medium
  • Select send and suppression lists.
  • Click Continue to Templates.

2. Email Design

On the Select Template screen, choose an existing template and click Continue to Design. Alternatively, click Create a New Template.

On the Edit Template screen, drag a HTML Block into your template in the position where you wish the video to be featured, continue to edit the campaign as necessary. When you’re done, click Save Template.

Creating your Video in Playable

The next steps will guide you through how to create your video clip and then finally how to add this to your Iterable email template.

3. Create your Playable Account

If you are new to Playable you can create a new account All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month.

You can upgrade your plan or purchase extra plays as needed.

4. Your Playable Account

This is the home page of your new Playable Account.

To create a new video email click “Videos

5. Add a new video

To commence the process of creating a new video email simply click “Add Video

6. Video title and content upload

Enter a Video Title for the Video you are creating, this will help identify the Video in reporting. You have 2 options on how to upload your video content to Playable:

  1. URL – Copy and paste a URL of the location of your content. Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, Wista, facebook and Instagram.
  2. File Upload – Upload a file from your computer – all video file formats are accepted including MP4, avi, mov and flv.

Once you have selected your video content you have the option to set the size of your video clip which will be embedded within your Iterable template. For the video clip to fit the full width of your Iterable template you should enter 600px as your width. Once you have selected your video content and selected the dimensions click the “Apply” button to upload your video file.

7. Automatic video edit

As your video file is uploaded Playable creates a 10 second clip using it’s A.I. functionality. You can choose to use this clip created by Playable in your Video Email or create your own clip using our editor.

If you wish to use the clip created by Playable click the “Click Action” menu item to continue. If you’d prefer to create your own video clip proceed to the “Editor” menu item.

8. Edit your Video

Our editor is designed to enable you to create a 10 second video from the full-length video you uploaded.

It is this 10 second video email that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.

As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re edit until you are happy with your final cut.

For a full preview of our editor features visit our Editor Page. Once you have your final cut click “Continue”

9. Enhance your Video Email

You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.

You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the full video is hosted.

You now have completed creating your video email so click the Compile button.

Playable now compiles this video email into over a hundred versions which will be used to ensure each recipient is delivered the video file most suitable for their device, bandwidth and connection.

10. Interaction

Here you must select what you wish to happen when the recipients clicks on the video within your video email. 

If you wish a click on the video clip to redirect the viewer to a URL you will need to enter this URL into the “Click Action” field.

11. Preview your Video

Here you can preview the video clip you have created across all the major email clients, simply select an email client from the drop down and your video will be displayed as it will appear in that email client.

As a further check you have the ability to send yourself and your colleagues a sample of the video clip, which will be embedded within your Iterable email.

Simply complete the form fields and click the Send button.

12. Embed your Video Email

We are now ready to embed the video within our Iterable email template.

To commence this we click “Embed“. Here we select Iterable , then click the Button, “Copy to Clipboard“.

It is this HTML which we will add to our Iterable template.

13. Paste the Playable HTML into the Iterable HTML

We now return to Iterable and paste the HTML from our clipboard into the HTML Block we set up earlier, we then Save and Preview the mailing.

14. Review & Launch

Our video is now shown in the preview of our template.

Finally we proceed to Review and Launch our Iterable email campaign in the normal way.

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