Warner Bros new releases all supported by Video Email Marketing
From day 1 Warner Bros experienced significant shifts of all the key email metrics by including video within their email activity. These results has lead them to replace static images at the head of all their new release marketing with Playable video email marketing.
- 150 Video email marketing campaigns deployed in the last 12 months
- Delivering significant shifts in trailer views.
- All new releases now use Video Email Marketing, replacing the old approach of a static image.
Foxtel launches now season shows with Video Email Marketing
- Deeper audience engagement
- Increased views of new season show preview
Red Bull TV Video Email Marketing
Across music Playable’s live video stream is used to deliver a continuous stream of live content to viewers of the email, the worlds longest live video email stream of 48 hours, was recently completed for one such event in LA.
- Worlds longest live video email marketing campaign which streamed for 48 hours.
- Siesmic shifts in both audience engagement and CTR.
DC Entertainment Video Email Marketing
The embedding of video within email marketing campaigns is delivering significant shifts in the views of DC trailers, which is a proven pre-cursor to increased sales at the box office.
- Immediate and deeper audience engagement
- Double digit shifts in trailer views.
Video Email Marketing Car of the Year announcement
The campaign was devised to position Cars.com as the leading authority on car reviews and drive traffic to their editorial coverage of their car of the year feature.
- Re-affirms cars.com as the leading auto publisher
- Delivered uplifts in engagement and CTR vs 2017 static image email.
NRL fully leverages its investment in its TVC by including within Video Email
- Fully leveraging investment on TVC
- Significant engagement from member base as evidenced by CTR from Video Email to view the full TVC.
Optus drives audience engagment with Video Email
- Increased audience engagement
- Exceeded targets for trailer views
Video Email Marketing powered by Playable
Video email marketing by Playable works on all devices, all connections and across all email clients.
The video opposite provides a quick overview of Video Email Marketing by Playable, more details on Video Email Marketing here