Step-by-step Tutorial

How to Embed Video into your Listrak email campaigns

Playable is fully integrated with Listrak, making it quick and easy to add videos to your emails

Engage your audience, increase post-click activity, and sell more products with Listrak video email

Video ❤️ Email

Easily add video to your email marketing campaigns.

High quality video that plays automatically on 99% of inboxes.

Patented Video Email technology works with any email platform.

Increase Video Views

Video is the most engaging content. Email is the most trusted channel.

Start sending your best content to your best audience.

Maximize the reach and ROI of your video marketing.

Optimize Engagement

Video stimulates interest and desire more than any other content type.

Video email viewers are better qualified to drive post-click activity.

Get more clicks. Sell more stuff.

Step-by-step Tutorial: How to embed video into Listrak emails using Playable

In this tutorial, you will learn how to create, embed, and send a Video Email using Listrak and Playable, which plays automatically at the moment of opening the email – like these examples.

If you want to use an MP4 video specifically, or videos from YouTube, Vimeo, TikTok, Facebook, Instagram, or other channels, you may prefer our other tutorials and video guides.

Prepare your email template in Listrak

1. Create a new email in Listrak

Create a new Listrak email in the normal way.

  • Create a New Email Campaign
  • Select the Template for your campaign
  • Drag an HTML Code Block into the position where you want your video to be featured

You will return to this step shortly to add the video via this code block.

Import your video into Playable

2. Create your Playable account

If you are new to Playable you need to create a new account.

Once you are logged in you will see the Playable’s Welcome page, click Videos to continue.

Please note that Playable offers a 30-day free trial account to test drive the platform. After which you can upgrade your plan or purchase extra plays as required.

3. Access your Playable videos

You will start on the Playable home page of your new account. To start creating a new video for your email click Videos.

4. Upload your video to Playable

Create a title for your video, this will be used to locate it in the future in your Playable account and in reporting. Referencing the dimensions of the image position holder in the email template you can now enter the size (width) of the video content you are looking to create, or keep the optimum size as suggested by Playable.

You have 2 options on how to upload your video content to Playable:

  • Copy & paste a URL of the video’s location – Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, TikTok, Facebook, and Instagram.
  • File Upload  Upload a file from your computer. All video file formats are accepted, including MP4, AVI, and MOV.

Once you have selected your video, click the Apply button to upload your video file.

As the video is playing within the recipients’ email the option exists to include a Call-To-Action (CTA) link within the video. To set your Click Action, add the link/URL of the destination page you want any clickers of the video to be re-directed to, and save it.

5. Automatic video preview

As your video is uploaded Playable creates a 10-second preview. You can choose to use this version of the video or create your own version using our Online Editor.

If you wish to use the video created by Playable, select Click Action from the menu to continue preparing the video.

If you prefer to create your own version of the video select Editor from the menu.

6. Edit your email video

Having completed the configuration of your video it is now time to edit your video. To commence this click Editor.

Our Online Editor is designed to enable you to create a video clip from the full-length video you uploaded. It is this edit that will be played in your video email. In the Editor, you can crop the video to focus on key content and select multiple scenes to change the duration of the video.

As you are creating your video email the Editor will show you the total duration and allow you to preview the edits, and re-edit until you are happy with your final cut. Once you are happy with your edit click the Continue button.

7. Enhance your email video

You are now ready to add enhancements to your video, including CaptionsWatermarkEndcard, or Footer. Simply select the enhancement you wish to add and follow the onscreen prompts to add it to your video.

You now have completed creating your video clip, so click the Compile button to continue.

Playable now compiles this video, creating multiple versions, which will be used to ensure each recipient receives an optimized video most suitable for their device, bandwidth, and connection.

8. Preview & sample your video email

Preview how your video email plays in the major email clients by using the drop-down above the preview window.

You can also send a sample of your video email for internal review. Click the Sample button, complete the form, and hit Send. You can add a message to the sample. This is useful when circulating for internal feedback.

Once you are happy with the sample click Embed in the left-hand menu to continue.

Copy the Embed Code from Playable

9. Embed the video into your Listrak campaign

To embed the video into your email template select Listrak from the drop-down list of email providers, on the Embed page.

The HTML Embed Code, optimized to Listrak, will appear below. Always use the latest Embed Code to ensure capturing all changes made to the video and settings.

Click the Copy to Clipboard button to grab all the Embed Code to paste it into your Listrak email template.

Paste the Embed Code into Listrak

10. Paste the HTML into Listrak template

Return to your Listrak email template, from the previous step.

As you used the Copy to Clipboard button to grab Playable’s HTML Embed Code, simply delete any existing HTML and then paste the Embed Code into the HTML Code Block.

Then Save changes and continue in the normal way.

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

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