Step-by-step Tutorial

How To Embed Video Into your Constant Contact Email Campaigns

Playable is fully integrated with Constant Contact, making it quick and easy to add videos to your emails

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Step-by-step Tutorial: How to embed video into Constant Contact email campaigns using Playable

In this tutorial, you will learn how to create, embed, and send a Video Email using Constant Contact and Playable, which plays automatically at the moment of opening the email – like these examples.

If you want to use an MP4 video specifically, or videos from YouTube, Vimeo, TikTok, Facebook, Instagram, or other channels, you may prefer our other tutorials and video guides.

Prepare your email template in Constant Contact

1. Create a new email in Constant Contact

Create a new email campaign within Constant Contact in the normal way. 

Chose a Template, add a Subject Line, select your List, and complete all the steps to design your first video email.

2. Import your HTML content

As an alternative to using an existing template, you can import the HTML of your own custom email design.

Using the Constant Contact Advanced Editor, by clicking the title in the list of options on the left of the page. The code for your custom email is simply pasted into the editor which we can then previewed.

In the preview, you will be able to identify the Image Placeholder you used to replace with the video, in a later step.

Import your video into Playable

3. Create your Playable account

If you are new to Playable you need to create a new account.

Once you are logged in you will see the Playable’s Welcome page, click Videos to continue.

Please note that Playable offers a 30-day free trial account to test drive the platform. After which you can upgrade your plan or purchase extra plays as required.

4. How to add a new video

To commence the process of creating a new video for use in your email simply click + Add Video.

5. Upload your video to Playable

Create a title for your video, this will be used to locate it in the future in your Playable account and in reporting. Referencing the dimensions of the image position holder in the email template you can now enter the size (width) of the video content you are looking to create, or keep the optimum size as suggested by Playable.

You have 2 options on how to upload your video content to Playable:

  • Copy & paste a URL of the video’s location – Playable accepts content from all the major hosting platforms including YouTube, Vimeo, Brightcove, TikTok, Facebook, and Instagram.
  • File Upload  Upload a file from your computer. All video file formats are accepted, including MP4, AVI, and MOV.

Once you have selected your video, click the Apply button to upload your video file.

6. Edit your email video

Having completed the configuration of your video it is now time to edit your video. To commence this click Editor.

Our Online Editor is designed to enable you to create a video clip from the full-length video you uploaded. It is this edit that will be played in your video email. In the Editor, you can crop the video to focus on key content and select multiple scenes to change the duration of the video.

As you are creating your video email the Editor will show you the total duration and allow you to preview the edits, and re-edit until you are happy with your final cut. Once you are happy with your edit click the Continue button.

7. Enhance your email video

You are now ready to add enhancements to your video, including CaptionsWatermarkEndcard, or Footer. Simply select the enhancement you wish to add and follow the onscreen prompts to add it to your video.

You now have completed creating your video clip, so click the Compile button to continue.

Playable now compiles this video, creating multiple versions, which will be used to ensure each recipient receives an optimized video most suitable for their device, bandwidth, and connection.

8. Add a Call-To-Action (CTA) link

As the video is playing within the recipients’ email the option exists to include a Call-To-Action (CTA) link within the video.

To set your Click Action, add the link/URL of the destination page you want any clickers of the video to be re-directed to, and save it.

9. Preview & sample your video email

Preview how your video email plays in the major email clients by using the drop-down above the preview window.

You can also send a sample of your video email for internal review. Click the Sample button, complete the form, and hit Send. You can add a message to the sample. This is useful when circulating for internal feedback.

Once you are happy with the sample click Embed in the left-hand menu to continue.

10. Your email video is now created

Your video is now successfully compiled so now it’s time to add the video to your email template.

The first step is to copy Playable’s HTML Embed Code into Constant Contact.

Embed the video into your Constant Contact

11. Embed the video into your Constant Contact campaign

To embed the video into your email template select Constant Contact from the drop-down list of email providers, on the Embed page.

The HTML Embed Code, optimized to Constant Contact, will appear below. Always use the latest Embed Code to ensure capturing all changes made to the video and settings.

Click the Copy to Clipboard button to grab all the Embed Code to paste it into your Constant Contact email template.

Paste the Embed Code into Constant Contact

12. Paste HTML into Constant Contact template

Return to your Constant Contact email template, from the previous step.

As you used the Copy to Clipboard button to grab Playable’s HTML Embed Code, simply paste the Embed Code into Constant Contact’s Advanced Editor where you want the video to appear in the email, replacing the Image Placeholder.

Then Save Changes.

Continue to design, test and send your campaign using Constant Contact

13. Test and Send your Video Email

Your video content is now embedded in your email template within Constant Contact, you can preview this and see the video playing.

To send your video email to continue to test and send your campaign in the normal way.

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

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