Frequently Asked QuestionsDesigned to help you get quick answers to your video email questions.
What video formats can Playable work with?
How do I embed my Playable video clip within my email template?
You can embed your Playable Video clip within your email template in two ways;
1. Copy and paste the Playable HTML snippet
Once you completed the creation of your Video Email clip the next step is to embed this clip within your email template. To do this you simply copy the Playable HTML snippet and then paste this code into your HTML template, being careful to select the position of where you wish the video content to appear within the template.
To ease this process we recommend that you place an image as a placeholder in your HTML template as you are creating this. This approach makes it easier to then simply replace this placeholder with your video clip.
2. Point and click using a one of Playable’s integrated email platform
Playable is integrated with many of the popular email platforms. These integrations are designed to make the process of creating a video email seamless with your preferred email platform. We have created tutorials for each of the integration we have developed which can be found here: MailChimp, Salesforce, SendGrid, Campaign Monitor and Emarsys.
How do I remove the ‘Playable” endcard from my video clip?
Check out our tips on how to create highly responsive video end cards
Why is the recommended duration for a video clip to be embedded within email set at 10 seconds?
The maximum duration of a video email clip is recommended to be 10 seconds, this duration is based on ensuring all recipients receive the very best video email experience at the moment of opening the email. Stretching the duration beyond this 10 seconds has a significant impact on the quality of the video which your recipients will experience.
Is Playable just sending animated GIFs?
No, Gifs are just one of the multiple video formats we use, with recipients receiving the video format which will deliver the best video email experience, relative to their device and connection type. More details in our article Why embedding Video in email is better than a GIF.
Can I include more than one video clip within my email template?
Yes you can include multiple video clips within the same email template.
Will my video email clip include audio when recipients view it?
Video with Sound lets your customers watch the Video Email upon opening. Then with a single touch Playable opens a HD Video with Sound that plays directly within the email.
This feature is compatible with Apple iPhone, Apple iPad and Apple mail representing 45% of the email universe, the remaining 55% of email apps will continue to experience video with audio on click through to the hosted video. More details >>
Does Playable send the Video Emails?
No, Playable does not send emails. To send your Video Email clips created within Playable you will need to use an email sending platform. Playable works with all the popular email platforms including MailChimp, Salesforce, Constant Contact, Campaign Monitor, emma and Emarsys. Our full list of email partners are listed here.
Which email platforms can I use to send my Video Email?
Playable works with all the popular email platforms, you can find a full list here.
Playable is integrated with many of the popular email platforms, including MailChimp, Salesforce (Exact Target), Campaign Monitor, Emarsys, emma and SendGrid. These integrations make embedding video in your email campaigns quick and easy, using a drag and drop approach.
Contact us if you don’t see your preferred email platform in the list, and we will endeavour to add it.
What amount of data do Playable videos use?
Playable’s video payload varies between 0.4MB and 4.4MB depending on device, screen density, email app, and network conditions. The Playable compression technology makes videos smaller in file size and larger in duration (watchable content) than the comparable gif.
Microsoft Outlook payload is between 0.02MB and 0.1MB – lower because only a static image is needed.
Does Playable work for all email apps?
Playable is compatible with 100% of email apps. About 5% of email inboxes (desktop Windows Microsoft Outlook versions 2007, 2010, 2013 & 2016 and the now defunct Windows Phone 7) are incapable of displaying video and instead display a static image that Playable automatically creates from the video.
Most Outlook users now open their email on a mobile Outlook app first, which all support Playable video, reducing the % of audience who cannot enjoy video within the email to below 3%.
I don’t have any video content, can Playable help create some?
No, Playable does not create video content but lots of great video content is available at reasonable prices from the Stock Video sites such as Shutterstock, Adobe Stock, Videohive and Pixabay. Once you have your video content simply upload it to Playable from where you can edit it to create the video clip to be included in your video email campaign.
Can I add a call to action to my Video Email?
Yes, and we’d highly recommend you do if you are seeking to maximise the response to your campaign. We offer a number of alternatives including an end card, a footer and the abillity to add captions at time intervals across the video clip.
From hundreds of tests we have found that the video content within the email is highly effective at engaging the audience from the moment of opening, and when this content is published in conjunction with a compelling call to action it drives significant shifts in response when compared to static images. We cover all the variables which need to be considered to maximise response in our Blog article: How to drive response with Video email
Can I add a YouTube Video to my email?
Yes, Playable enables you to upload YouTube videos which can be edited into 10 second clips ready for embedding within your emails. To send a video email you’ll need an account with one of the many email sending platforms such as Campaign Monitor, MailChimp or Constant Contact. Check out our Video Tutorial on how to add a YouTube Video to your email.
Can I switch of looping of the video clip?
How do I link my MailChimp Account with Playable using an API Key?
This short video tutorial walks you through the steps on how to add your MailChimp API Key to your Playable account.