Frequently Asked QuestionsDesigned to help you get quick answers to your video email questions.
What video formats can Playable work with?
How do I embed my Playable video clip within my email template?
1. Copy and paste the Playable HTML snippet
Once you completed the creation of your Video Email clip the next step is to embed this clip within your email template. To do this you simply copy the Playable HTML snippet and then paste this code into your HTML template, being careful to select the position of where you wish the video content to appear within the template.
To ease this process we recommend that you place an image as a placeholder in your HTML template as you are creating this. This approach makes it easier to then simply replace this placeholder with your video clip.
2. Point and click using a one of Playable’s integrated email platform
Playable is integrated with many of the popular email platforms. These integrations are designed to make the process of creating a video email seamless with your preferred email platform. We have created tutorials for each of the integration we have developed which can be found here: MailChimp, Salesforce, SendGrid, Campaign Monitor and Emarsys.
How do I remove the ‘Playable” endcard from my video clip?
Check out our tips on how to create highly responsive video end cards
Why is the recommended duration for a video clip to be embedded within email set at 10 seconds?
Is Playable just sending animated GIFs?
Can I include more than one video clip within my email template?
Will my video email clip include audio when recipients view it?
This feature is compatible with Apple iPhone, Apple iPad and Apple mail representing 45% of the email universe, the remaining 55% of email apps will continue to experience video with audio on click through to the hosted video. More details >>
Does Playable send the Video Emails?
Which email platforms can I use to send my Video Email?
Playable is integrated with many of the popular email platforms, including MailChimp, Salesforce (Exact Target), Campaign Monitor, Emarsys, emma and SendGrid. These integrations make embedding video in your email campaigns quick and easy, using a drag and drop approach.
Contact us if you don’t see your preferred email platform in the list, and we will endeavour to add it.
What amount of data do Playable videos use?
Microsoft Outlook payload is between 0.02MB and 0.1MB – lower because only a static image is needed.
Does Playable work for all email apps?
Most Outlook users now open their email on a mobile Outlook app first, which all support Playable video, reducing the % of audience who cannot enjoy video within the email to below 3%.
I don’t have any video content, can Playable help create some?
Can I add a call to action to my Video Email?
From hundreds of tests we have found that the video content within the email is highly effective at engaging the audience from the moment of opening, and when this content is published in conjunction with a compelling call to action it drives significant shifts in response when compared to static images. We cover all the variables which need to be considered to maximise response in our Blog article: How to drive response with Video email
Can I add a YouTube Video to my email?
Can I switch of looping of the video clip?
How do I link my MailChimp Account with Playable using an API Key?
This short video tutorial walks you through the steps on how to add your MailChimp API Key to your Playable account.
Can I embed a Vimeo video into my email?
How is embedding an Autoplay video into email better than a screen shot from my video?
By embedding an Autoplay video clip within your email you will enjoy significant shifts in both response and audience engagement. We conducted an A/B split test to quantify the impact of adding Autoplay video versus a Static image, the results of this test are here