Frequently Asked Questions

You can embed your Playable Video clip within your email template in two ways;

1. Copy and paste the Playable HTML snippet

Once you completed the creation of your Video Email clip the next step is to embed this clip within your email template. To do this you simply copy the Playable HTML snippet and then paste this code into your HTML template, being careful to select the position of where you wish the video content to appear within the template.

To ease this process we recommend that you place an image as a placeholder in your HTML template as you are creating this. This approach makes it easier to then simply replace this placeholder with your video clip.

2. Point and click using a one of Playable’s integrated email platform

Playable is integrated with many of the popular email platforms. These integrations are designed to make the process of creating a video email seamless with your preferred email platform. We have created tutorials for each of the integration we have developed which can be found here: Mailchimp, Salesforce, SendGrid, Campaign Monitor and Emarsys.

You can remove the “Powered by Playable” endcard with the option to add your own, by upgrading from the free plan to any of our paid plans which start from just $9/month. Upgrade here

Check out our tips on how to create highly responsive video end cards

Video with Sound lets your customers watch the Video Email upon opening. Then with a single touch Playable opens a HD Video with Sound that plays directly within the email.

This feature is compatible with Apple iPhone, Apple iPad and Apple mail representing 45% of the email universe, the remaining 55% of email apps will continue to experience video with audio on click through to the hosted video. More details >>

Playable works with all the popular email platforms, you can find a full list here. 

Playable is integrated with many of the popular email platforms, including Mailchimp, Salesforce (Exact Target), Emarsys, Bronto, Campaign Monitor, ActiveCampaign and SendGrid. These integrations make embedding video in your email campaigns quick and easy, using a drag and drop approach.

Contact us if you don’t see your preferred email platform in the list, and we will endeavour to add it.

Playable’s video payload varies between 0.4MB and 4.4MB depending on device, screen density, email app, and network conditions. The Playable compression technology makes videos smaller in file size and larger in duration (watchable content) than the comparable gif.

Microsoft Outlook payload is between 0.02MB and 0.1MB – lower because only a static image is needed.

Playable is compatible with 100% of email apps. About 5% of email inboxes (desktop Windows Microsoft Outlook versions 2007, 2010, 2013 & 2016 and the now defunct Windows Phone 7) are incapable of displaying video and instead display a static image that Playable automatically creates from the video.

Most Outlook users now open their email on a mobile Outlook app first, which all support Playable video, reducing the % of audience who cannot enjoy video within the email to below 3%.

Yes, and we’d highly recommend you do if you are seeking to maximise the response to your campaign. We offer a number of alternatives including an end card, a footer and the abillity to add captions at time intervals across the video clip.

From hundreds of tests we have found that the video content within the email is highly effective at engaging the audience from the moment of opening, and when this content is published in conjunction with a compelling call to action it drives significant shifts in response when compared to static images. We cover all the variables which need to be considered to maximise response in our Blog article: How to drive response with Video email

To enable a smooth and easy transfer of your Video content from Playable to Mailchimp mail you will need to link your accounts, this is easy to do by simply adding your API Key to Playable.

This short video tutorial walks you through the steps on how to add your Mailchimp API Key to your Playable account.

By embedding an Autoplay video clip within your email you will enjoy significant shifts in both response and audience engagement. We conducted an A/B split test to quantify the impact of adding Autoplay video versus a Static image, the results of this test are here

Yes, embedding video in email is what Playable is focussed on delivering to its 1000’s of users. For an overview of how to embed video in your email marketing campaigns check out our how to section

It’s good practice to remove any test videos from your account to make it easy to find the videos you want when you need them. To delete a video from your account simply select to display your videos as a list on the “Videos” page within your account. Now check the box beside any video you wish to delete, mindful that once deleted you cannot undo, so choose carefully. Once selected, click the Trash Can icon on the top right off the screen.

Note you can only delete videos that have a play count of less than 100.

Yes, Instagram videos can be added to Mailchimp email campaigns using Playable. You can follow our tutorial on how to add Instagram videos to Mailchimp