Playable adds Native audio to Video emails
Playable is continuing to evolve its video email platform and today announces the addition of Native Audio to Video email. From today Playable clients have the ability to choose to include audio within their video email campaigns.
The Native Audio feature is compatible with Apple iPhone, Apple iPad and Apple mail representing 45% of the email universe, the remaining 55% of email apps will continue to experience video with audio on click through to the hosted video, as outlined in the table below.
Which email apps support Native Audio within video email?
| % market share | Email app | Open email to watch native video (muted) | Click for video with audio inside email app | Click for video with audio |
| 31% | Apple iPhone | ✔ | ✔ (2) | ✔ |
| 20% | Gmail | ✔ | ✔ | |
| 11% | Apple iPad | ✔ | ✔ (2) | ✔ |
| 10% | Google Android | ✔ | ✔ | |
| 7% | Apple Mail | ✔ | ✔ | ✔ |
| 6% | Outlook | (1) | ✔ | |
| 5% | Outlook.com | ✔ | ✔ | |
| 2% | Yahoo Mail | ✔ | ✔ | |
| 1% | Windows Mail | ✔ | ✔ | |
| 1% | Windows Live Mail | ✔ | ✔ | |
% Total Market | 95% | 45% | 100% | |
1.Desktop Outlook viewers see a static image and can click to watch the video, or can view the native video on their mobile device.
2.Viewers using iOS 9.x and below click to watch with audio on external app (e.g. YouTube).
Related Post: Boston, May 22nd 2017. Playable is excited to launch Native Audio for Video Email, at Brightcove PLAY 2017.
Experience Native Audio in your email by sending yourself a sample video email campaign, simply enter your email below.
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