Boston, May 22nd 2017. Playable is excited to launch Native Audio for Video Email, at Brightcove PLAY 2017.

Native Audio is the latest innovation from Playable, and further accelerates the evolution of email from a static medium to a dynamic, highly engaging multi-sensory experience. Metrics from pre-launch pilot campaigns that include Native Audio Video Email show that the inclusion of Native Audio within Video Email drives significantly deeper engagement and delivers significant uplift in dwell time, click-through and conversion rates.

“Audiences are rapidly mobilizing, and demanding more video content, in all of their apps – including their email inbox,” says Bob Hitching, CEO of Playable. “We upgrade email marketing to include video and now Native Audio too, to enable publishers and marketers to better engage their audiences, and with higher ROI compared to using platforms such as Facebook and YouTube.”

Brightcove PLAY is the global gathering of Brightcove customers, partners and industry leaders at the forefront of the digital media revolution. Attendees will be among the first to experience Audio in Video Email.

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Playable is a Brightcove Solution Partner and a sponsor of Brightcove PLAY 2017