Napoleon Perdis embraces Video Email to drive sales through education
One of the founding principles of Napoleon Perdis is makeup education, with their Makeup Academy being central to this. To build further on this education pillar the creative and marketing teams developed a series of makeup tutorials, one in collaboration with Celebrity Makeup Artist Jade Kisnorbo.
Having invested in this video content the task now was to amplify its reach and fully leverage this investment.
Video Email was identified as an effective approach to exposing this content to key audiences.
Playable enabled Napoleon Perdis to edit and embed a 10 second clip derived from their existing video tutorial footage into their email with ease, ready for sending via Oracle Bronto.
The video email was designed to work in harmony with the campaign landing page which featured the full video tutorial and the ability to add each of the products used within the tutorial to your basket, without leaving the page.
“Michelle Novoselov , Digital Marketing & E-commerce Manager at Napoleon Perdis commented: Our customers are increasingly showing a strong preference for video content which now plays a prominent role across our content strategy, particularly for demonstrating our product range.
Email marketing continues to be a key channel for us so, to fully leverage our investment in video, we sought to combine our best content with our most effective channel. Playable’s solution made it effortless to create our video email content and then embed it within our email campaign with a couple of clicks.
Experience the campaign in your inbox
- Openers who viewed the whole video clip 93% 93%
- Client:Napoleon Perdis
- Campaign: Jade Kisnorbo creates her iconic, staple bronze glam
- Video Email Content: 10 second edit
- Audience: Opt ins to Napoleon Perdis communications
- Objective: Drive traffic to view the full tutorial
- Campaign Execution: Set-up and deployed by Napoleon Perdis marketing team
- Landing Page: Bronze look tutorial
- A high quality video experience was delivered to 100% of the Napoleon Perdis audience
- Video email and landing page worked harmoniusly to drive sales of the products used in the tutorial.
- Positioned Napoleon Perdis as the leading innovative cosmetics brand, being the first Australian cosmetics brand to embrace video email.