The campaign delivered a highly immersive autoplay video experience at the moment of opening the email, successfully engaging email recipients and driving many to click through to discover the full exclusive BANANA REPUBLIC range on offer at FASHION DAYS.
“Raluca Pirjol, Direct Marketing Specialist at Fashion Days commented: Visual content has such a marvelous impact on our fashion customers. We have recently created a new and unique experience for our subscribers and Playable was a great support along the way. Moreover, by reshaping all newsletters, we committed to new partnerships, and attracted new brands as our partners. On this occasion, Playable allowed us to bring to light our newest brand, Banana Republic, in the best visual way possible, and announce its exclusivity in Romania, using inspiring media content (video)”.
- Added the video to the Block Based email template using the Emarsys integration
- A high quality video experience was delivered to 100% of the FASHION DAYS subscriber base
- Positioned FASHION DAYS as the leading innovative eRetailer for both consumers and partners.
- The video drove audience engagement delivering strong interest in the Exclusive range
- % of respondents who watched the video in full 74% 74%
- Uplift in conversions 68% 68%
About FASHION DAYS
FASHION DAYS is the online fashion destination that offers unlimited fashion discoveries through hundreds of thousands of products from an impressive variety of brands of clothing, footwear and accessories for women, men and kids.
FASHION DAYS range includes top international brands such as: United Colors of Benetton, Guess, Le Coq Sportif, Pepe Jeans, Diesel, Calvin Klein, Nike, Esprit, Love Moschino, Next, Fossil, Max&Co, Ted Baker and many more.
- Client: FASHION DAYS
- Campaign: Announce the BANANA REPUBLIC Exclusive
- Marketing Automation Platform: Emarsys
- Video Email Content: 10 second edit
- Audience: Opt ins to FASHION DAYS communications
- Objective: Drive sales of the BANANA REPUBLIC collection
- Campaign Execution: Set-up and deployed by FASHION DAYS Marketing team with Video content provided by BANANA REPUBLIC
- Landing Page: FASHION DAYS Home Page