Digital Next a multi-disciplined digital marketing agency headquartered out of Manchester in the UK turned to Playable to help drive awareness of their Digital Transformation Service: Spectrum, amongst current & prospective new clients.

As a long time, loyal user of Mailchimp Digital Next where looking for a Video Email solution which worked seamlessly with Mailchimp.

Playable enabled Digital Next to edit, embed and send a 10 second clip of their video content within their email campaign to current clients and key prospects.

The campaign delivered a highly immersive video experience at the moment of opening, successfully engaging the recipients and driving many to click through to discover more about Spectrum.

Tom Glover, Marketing Manager at Digital Next commented that “Integrating video into our Mailchimp EDMs with Playable was a breeze and it really helps bring your emails to life. I’ve spent countless hours testing other tools and techniques to try and get video integrated within our EDMs, with little success and a lot of wasted time. Fortunately, Playable has been a joy to use and enables us to integrate any video into any EDM with consummate ease, whilst also boosting open rates and click throughs!”.

Campaign Details

  • Client: Digital Next
  • Campaign: Spectrum – Digital Marketing made simple
  • ESP: Mailchimp
  • Video Email Content: 10 second edit 
  • Audience: Current and prospective clients
  • Objective: Drive awareness of the Digital Transformation Service: Spectrum
  • Campaign Execution: Set-up and deployed by Digital Next Marketing Team

Campaign Review

  • Simple to edit and add the video to the email with the Mailchimp “point and click” integration
  • A High quality video experience was delivered to 100% of the recipients
  • Response rates and engagement rates where exceptional
  • % of recipients who watched the video in full 87% 87%

About Digital Next

Founded by brothers, Justin and Mark Blackhurst in Manchester, UK in 2009, the agency has grown rapidly and is now prevalent in 5 countries, employing over 80 staff around the world.

In 2016, Digital Next was recognised as one of the Top 100 Fastest Growing Technology Companies in the UK.

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