How to embed Video in your Email using MailChimp and Playable

Playable is fully integrated with MailChimp Template Builder making it simple, quick and easy to embed Video in your MailChimp email campaigns

How to embed video in your MailChimp email campaigns

In this tutorial you will learn how to create, embed and send a Video Email that plays directly in the inbox, using MailChimp and Playable. The short video opposite walks through each of the steps, with details also featured in detail below.

Playable makes it quick and easy to embed video content within your MailChimp email templates, it’s designed for use by marketers who want to evolve their email campaigns and enjoy significant shifts in response and engagment metrics. Video emails by Playable are mobile, tablet and desktop friendly.

Playable reaches 95% of all your email recipients with video, with the remaining 5% receiving a screenshot of your video.

1. Log into your MailChimp account

Once logged in simply follow the process to commence setting up a new campaign as follows: Click the “Create Campaign” button toward the top right hand side of the welcome page You will now see the Create an email page. Choose the “Regular” campaign type from the tabs at the head of the page and then enter your Campaign Name into the form field. Click the “Begin” button

2. Select your mailing list

Select the list to which you wish to send this email campaign to from the options in the drop down.
On selecting the list you will then be prompted to refine this list selecting either Entire List, Saved or pre-built segment or Group or new segment.
To refine your list segmentation for each of these 3 options follow the prompst and then hit the blue “Next” button in the bottom right corner

3. Campaign Info

Complete the fields to configure the details of your campaign.

Select how you want to track your campaign.

4. Campaign Set up Options

Select your Social Media requirements

  • Auto-Convert video – Do not select this field, leave it un-checked.
  • Click the blue “Next” button in the bottom right corner.

5. Select the Template for your video email campaign

Select the template that you wish to use for your campaign from the MailChimp templates, you can select from Layouts, Themes, Saved Templates and Campaigns. Make your selection then click “Next Step Design“.


6. Add content to your template


Add your content using the MailChimp Editor.

Once you have finished adding content click the “Save & Close” button.


7. Link your MailChimp Account with Playable.


To enable a smooth and easy transfer of your Video content from Playable to MailChimp mail you will need to link your accounts, this is easy to do by simply adding your “API Key” to Playable. To find your API Key in MailChimp follow the instructions below.

Click your Account name in the top right hand corner of the acreen to reveal a drop down menu, select “Account” from this menu. You are now on your Account Page, from the tabs hover over the “Extras” option and then select “API Keys” from the drop down.


8. Create an API Key

You are now on the API Keys page. At the foot of the page click the dark grey button “Create a key”

A row of information about the API Key you have just created will now appear. Copy the API Key from the form field, making sure you copy the whole string of numbers and letters.

Creating your Video in Playable

The next steps will guide you through how to create your video email and then finally how to embed this in the MailChimp template you created above.

9. Create your Playable Account

If you are new to Playable you can create a new account. All new accounts are offered the opportunity to test drive the platform with 100 free plays. You can upgrade your plan or purchase extra plays as needed.

10. Your Playable Account

This is the home page of your new Playable Account. To create a new video email click “Videos

11. Add a new video

To commence the process of creating a new video email simply click “Add Video

12. Video title and content upload

Enter a Video Title for the Video you are creating, this will help identify the Video in reporting.

You have 3 options on how to upload your video content to Playable:

  1. URL – Copy and paste a URL of the location of your content. Playable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
  2. File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
  3. Live stream your video content – contact us if this is your preference.

Once you have selected your video click the “Apply” button to upload your video file.

13. Automatic video edit

As your video file is uploaded Playable creates a 10 second clip using it’s A.I. functionality. You can choose to use this clip created by Playable in your Video Email or create your own clip using our editor.

If you wish to use the clip created by Playable click the  “Click Action” menu item to continue. If you’d prefer to create your own video cliop proceed to the “Editor” menu item.


14. Edit your Video

Our editor is designed to enable you to create a 10 second video from the full-length video you uploaded. It is this 10 second video email that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds. As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re edit until you are happy with your final cut. For a full preview of our editor features visit our Editor Page To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at using the dimensions of the image in your MailChimp template. Once you have your final cut click “Continue”

15. Enhance your Video Email

You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements. You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the hull video is hosted. You now have completed creating your video email so click the Compile button.


Playable now compiles this video email into over a hundred versions of the which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.

16. Interaction

Here you must select what you wish to happen when the recipients clicks on the video within your video email. 

If you wish a click on the video clip to redirect the viewer to a URL you will need to enter this URL into the “Click Thru Action” field.

17. Preview your Video

Here you can preview the video clip you have created across all the major email clients, simply select an email client from the drop down and your video will be displayed as it will appear in that email client.


As a further check you have the ability to send yourself and your colleagues a sample of the video clip, which will be embedded within your MailChimp email template. Simply complete the form fields and click the send button.

18. Embed your Video Email

Your video email has been successfully compiled so now it’s time to start thinking about placing this video within your email template. The first step in this process is to select MailChimp as the email platform that you are using to send your campaign from the drop down options.

Once you have selected MailChimp a second drop down will appear which is labeled “Select Campaign”. Click this to show the campaigns available. From this drop down list you should select the MailChimp campaign you set up in Step 1 above.

19. Video preview within your MailChimp template

On selecting the campaign the MailChimp template will appear within the Playable console. To embed your Video Email within the MailChimp template click the image which you wish to replace with the Video, on hovering over the image it will glow with a red border. 


20. Create Video Template

If you happy with what you see click the “Create New Campaign >” button.


To publish this template with your video embeded within it to MailChimp simply click on the link “Click to view your new campaign in MailChimp” You will need to be logged into MailChimp to move to the next step.

21. Preview your Video Email Template in MailChimp

Preview your email template with your video now embedded within it.

22. Test and Add Recipients

Add your recipient list to the campaign and your test email addresses, proceed to test and then you’ll be ready to send either immediately or by scheduling using the MailChimp scheduling feature.