Playable’s launch of the SmartrMail integration will enable SmartrMail users to easily add video content to their email templates to create autoplay video email campaigns.

These highly immersive video email campaigns, in A/B split tests, are consistently outperforming campaigns featuring still images, across all the key response and engagement metrics.

With over 80% of internet browsing time spent watching video, it’s clear that video is the consumers preference for consuming content. In recognition of video’s increasing role in driving dialogue with customers, SmartrMail sought to offer the ability for their users to more effectively leverage their video assets across the email channel, beyond the current approach of taking a still from the video content.

The partnership links the patented video technology from Playable with the SmartrMail eCommerce focussed email application to enable SmartrMail users to add autoplay video clips to their campaigns, which works across all email clients, all devices and all email connections.

“We are excited to bring video email to SmartrMail,” said Bob Hitching, CEO of Playable. “eCommerce is an area where Video Email is proving to be highly effective at delivering incremental engagement and sales at check-out, so partnering with SmartrMail is a great fit given their focus on email for eCommerce.The combination of SmartrMails’ eCommerce expertise and video email powered by Playable is a compelling addition to the email marketers tool set.”

“As the leading email application for eCommerce, we are excited to bring video email to our users,” said George Hartley, SmartrMail’s Co-Founder and CEO. “Embedding video in email has been proven to drive customer engagement and significantly boost conversions. With this integration, SmartrMail users can now easily leverage Playable to boost the performance of their email marketing campaigns.” Hartley added that “SmartrMail has always been the easiest way for merchants to send emails that delight their customers and get more sales. Now it’s even easier to add videos to emails in SmartrMail and engage with your customers.”

Playable’s integration with SmartrMail enables organizations to create and send video email marketing campaigns from SmartrMail by creating video clips of up to 10 seconds on Playable, and pushing these email-ready video clips to SmartrMail ready for sending.

How to embed a Playable Video in your SmartrMail email campaign is covered in our tutorial here.