Playable’s launch of the Marketing Cloud integration will enable users to easily add video content to their email campaigns and drive higher response and engagement. Playable enables digital marketers and publishers to embed video within their email campaigns, including live video streaming, and high resolution retina-quality video with sound.
The partnership with Salesforce follows 12 months of development and testing with a handful of foundation customers including Warner Bros., which has been using video email to promote movie titles such as Wonder Woman and Justice League, and Red Bull, which has been using video email to promote the Bonnaroo and Lollapalooza music festivals across the US.
“We are excited to bring video email by Playable to the Salesforce Marketing Cloud,” said Bob Hitching, CEO of Playable. “Our patent-protected Video in Email platform upgrades email marketing to the next level with its ability to significantly improve both audience response and engagement metrics.”
The Salesforce CRM platform helps you understand who your important customers are and develop highly targeted email campaigns to these segments. Playable helps you deliver the most compelling message within these emails. Our integration into Salesforce with full support for Lightning offers the best experience for users, enabling them to quickly and easily add video content to any email campaign.
Playable’s integration with Salesforce Marketing Cloud allows organizations to run video email marketing campaigns from Salesforce by creating video clips of up to 10 seconds on Playable, and pushing these email ready video clips to Salesforce. Instead of sending email campaigns comprised of text and static images, campaigns can now include high-resolution video clips to improve response and engagement rates and deliver greater conversion at the checkout.
How to to embed a Playable Video within your Salesforce email campaign is covered in our tutorial here.
Full details of the integration are featured within the Salesforce appexchange