Playable, the leader and pioneer in AI video marketing, has been awarded an Accelerating Commercialisation Grant of $495,000 from the Australian Government’s Department of Industry, Innovation and Science to contribute to the development of its AI platform designed to algorithmically optimise video publishing and audience engagement.

This latest grant follows on from an earlier grant of $455,000 awarded in 2016. Following its launch in 2017, Playable has powered over 10 million video emails sent by its clients including Warner Bros, Red Bull and Foxtel. This new funding will be used to add advanced AI capabilities to Playable’s suite of video publishing tools that empower users to create data driven video edits to deliver deeper audience engagement and response.

We are excited by the rate of adoption of video email marketing,” said Bob Hitching, CEO of Playable. “Our patent-protected Video in Email platform upgrades email marketing, and this new funding will enable us to significantly improve both audience response and engagement metrics through the introduction of AI to our platform.”

Playables revolutionary Video in Email SaaS Platform enables digital marketers to embed video within their email campaigns, including live video streaming, and video with sound.