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How Video Email Works

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5 steps to create a video email campaign

1. Add Your Video To Playable

Upload any video file, or use videos from YouTube, Vimeo, TikTok, Facebook, Instagram, Brightcove, or 100’s of other video marketing channels.

No video production or editing required!

2. Video Transcoding

Playable creates dozens of different versions of your video, so that the best version can be delivered to each recipient at the moment of open, depending on their device, email client and network conditions.

3. Copy the Embed Code from Playable

Simply copy the Embed Code …

4. Paste into your email platform

… and paste the Embed Code into your email template.

Playable also provides a point & click integration with many email platforms if you prefer not to handle HTML code.

5. Watch Your Inbox!

That’s it! You can continue to design, test, and publish your video email campaign using your email platform in the normal way.

Core Features

Click on any feature listed below for more information

Email Platform Integration

Playable is a plug-in to your existing email platform (ESP)

Smart Video Editor

Edit and enhance your videos to captivate your audience

Video Email Optimization

Video optimized for each recipient, to ensure the best quality

Video Email Analytics

Reporting that delivers valuable and actionable insights

Enterprise Features

Click on any feature listed below for more information

Video Email With Sound (VwS)

Add sound for a complete campaign in a single video email

Live Streaming Video Email

Realtime email marketing is ideal for live event audiences

Seeing Is Believing

Enter your email address to send a sample video email to your inbox. Mouseover the video to preview the full campaign.

Memphis Zoo Creates Memories With Video

Theme parks The Memphis Zoo can invite families to their facilities with these entertaining high-quality video emails, as easy as opening their inbox.

Learn More In Your Email With Video

Theme parks Cheyenne Mountain Zoo educates people about caring for wildlife and wild places with insightful and entertaining video email campaigns.

Enjoy The Zoo From Your Inbox

Theme parks San Diego Zoo's video showcasing the evolution of the Safari Park on its 50th anniversary highlights the powerful impact of video in email.

Video Displays The Service And The Fun

Restaurants Oscar's Steakhouse can showcase delicious dishes, refreshing drinks, live entertainment, and a glamorous ambiance in video email campaigns.

More Video Email Samples