Playable Features: Smart Video Editor
Create Compelling & Engaging Videos Specifically For Email
Utilize Playable’s online video editor to captivate an audience and drive ROI
Simple To Use Smart Video Editor
Bring your story to life with Playable’s intuitive and simply to use online WYSIWYG editor.
Create multiple edits from a single source video to use across multiple video email campaigns with ease. Increasing ROI on video costs.
Crop the video to focus on key content. Use the drag and drop interface to mix different scenes. Change the video duration to deliver short and captivating video emails.
Enhance Video Performance
Improve the performance of the video email by adding the right enhancements for your campaigns.
Each enhancement, Captions, Watermark, Endcard, and Footer, is designed to deliver additional benefits to the video
Below is a breakdown of each of the enhancements:
Video Enhancement: Captions
Captions deliver key information at crucial times within the video. This drives engagement and interaction of the video email campaign.
Captions are preferred over subtitles in video emails to avoid “reading the video” and missing out on the engagement of the video.
More information at: How To Use Captions
Video Enhancement: Watermarks
The play button watermark on videos and stills is instantly recognized globally as a Call To Action (CTA) to click & watch a video.
Use the default play button watermark or upload your own to enhance the video. Leveraging the popularity of watermarks increases post-click activity as viewers click through from the video email.
More information at: How To Use Watermarks
Video Enhancement: Endcards
At the end of a video, Playable offers the ability to add a still or animated image known as an endcard.
The endcard has multiple benefits. It can reinforcing the Call To Action (CTA) or branding. It can deliver key information or help orientate the viewer with the looping of the video.
More information at: How To Use Endcards
Video Enhancement: Footers
Footers are similar to watermarks. Attached to a video, they are instantly recognized globally as a Call To Action (CTA) for viewers to click through from a video email.
Playable offers a footer with set icons. The text in the footer can be changed to match the context of the video email and increase post-click activity as viewers click through from the video email.
More information at: How To Use Footers