Video email brings retail email marketing to lifeVideo Email has changed the rules for retail marketing. Video delivers a deeper engagement for your brand, product and customer experience back to your store or site.
Video Email delivers results for Retail and e-Commerce
To achieve success in retail and e-commerce, you need to be sending timely, relevant and personalized emails, but even cutting through the inbox clutter can be a challenge. You need to showcase your products and clearly communicate compelling offers to drive engagement and capture the click. Video Email is proving to be a powerful addition to the retailers tool set, driving significant shifts in response and post click engagement.
A recent study by Comscore found that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Video Email by Playable empowers retailers to deliver highly engaged audiences to their Purchase Pages in a single click, leading to ROI levels significantly above those achieved via static image based emails.