Video email brings retail email marketing to lifeVideo Email has changed the rules for retail marketing. Video delivers a deeper engagement for your brand, product and customer experience back to your store or site.
Video Email delivers results for Retail and e-Commerce
To achieve success in retail and e-commerce, you need to be sending timely, relevant and personalized emails, but even cutting through the inbox clutter can be a challenge. You need to showcase your products and clearly communicate compelling offers to drive engagement and capture the click. Video Email is proving to be a powerful addition to the retailers tool set, driving up to X10 uplift response and X8 uplift in engagement as measured by time on site.
A recent study by Comscore found that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Playable empowers retailers with Video Email to Purchase Page in a single click. Retailers utilizing predictive purchase/behavior or other data targeting can take advantage with highly targeted and immersive product videos. Playable’s real time reporting and analytics will increase your customer knowledge and provide real insights to shape your ongoing Video Email strategies.
Seeing is BelievingSend yourself an example of a video email campaign designed to drive response, engagement and conversions
Playable creates 10 second clips of videos which can then be sent using all the popular email service providers.