Video Email delivers results for movie distributors and theatres
Movie trailers are a highly effective promotion vehicle which are highly effective at driving audience engagment and in turn ticket sales. The challenge lies with attaining broad audience coverage of these trailers, cost effectively.
Video Email is succesfully enabling the major global movie distributors to reach their most loyal customers, their email newsletter subscribers, with their trailer content, the moment the recipent opens their email, with autoplay video email.
By showcasing the trailers within the email recipients are responding at higher levels, viewing more content on site and in turn, buying more tickets.
Playable is empowering movie distributors (Warner Bros Customer Success Story), to include video within their emails that are optimized for device, connection and email client, to ensure the best video experience for all viewers.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.