Video Email delivers results for fashion and apparel and retailers
To achieve success in apparel and fashion retailing, timely, relevant and personalized email marketing is a key pillar, but cutting through the inbox clutter can be a challenge.
You need to showcase your products and clearly communicate compelling offers to drive engagement and capture the click. Video email is proving to be a powerful addition to the fashion and apparel retailers email marketing tool set, through its ability to capture audiences attention at the moment of opening the email leading to significant shifts in response and post click engagement (time on site).
A recent study by Comscore found that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Video email empowers fashion retailers to deliver highly engaged audiences to their Purchase Pages in a single click, leading to ROI levels significantly above those achieved via static image based emails.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.