Video Email Delivers Audiences For Movies

Movie distributors and theatres already invest significant amounts to produce and promote movie trailers on social media and broadcast television.

With video email, it’s possible to increase the reach and ROI of those movie trailers, by making them playable within email marketing campaigns, and to drive increased engagement, ticket sales and movie sales and rentals.

Video Email works at every phase of movie distribution, from pre-theatrical through theatrical windows, to digital sell-through, or as part of new distribution models such as simultaneous release to theatrical and Video-on-Demand (VOD) services.

Pre-theatrical window

During the pre-theatrical phase, when the marketing objective is to motivate audiences to become fanatical about a future movie release, video email consistently outperforms the use of static images in email marketing.

Theatrical window

When a movie hits the theatrical window, adding a video trailer to email marketing engages the audience like nothing else and drives increased click-through to sell more tickets for movie distributors and theatres.

Digital sell-through

Later, when the objective is to sell or rent copies of the movie through retail or digital channels, video email drives increased post-click activity to increase digital sell-through sales.

According to Comscore, those who view video content are 64% more likely to purchase online, compared to those who only view static images.

Built for scale

Playable delivers hundreds of millions of videos into email marketing campaigns for the largest movie studios on the planet.

Playable is built for scale using Google and Amazon infrastructure and regularly delivers thousands of videos per second into email campaigns promoting the biggest movie releases.