Video Email showcases game highlights to drive fan engagement

Video Email delivers results for Sports Marketing

Video Email transports fans to the middle of the playing field in a stadium filled with thousands of fellow enthusiasts, propelling tickets sales, social buzz, and building hype for that next Video Email notification.

Sports marketing is all about hype. In order to engage sports fans, they need to get a taste of the most extraordinary moments of action, whether it be a perfectly-executed goal, an outrageous penalty, or a heartfelt show of unity for a fallen player. 

Sports broadcasters & live event organizers are experiencing significant returns from featuring live video streams within Video Email campaigns, where viewers are presented with a live video stream of the event upon opening the email.

Video Email, by successfully securing and retaining the viewer’s attention, is showing to be a powerful addition to the sports marketer’s tool set, leading to an increase in responses of magnitude 10 and up to 800% uplift in post-click engagement, as measured by time on site.

Check out our Customer Success Story from the Australian National Rugby League, driving fan engagement, to ESPN’s Live Streaming Email NBA Play-off campaign

Playable is empowering sports entertainment distributors, ticket agents, teams, and sports video game publishers & developers to include video optimized for device and connection to ensure the best video experience for all viewers within their emails.

How does it work?

With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.

>>Full details on how to create your first video email