Video Email delivers results for Publishers and Advertisers
Video Email creates interest at the moment of opening the email that drives immediate engagement with your content.
Video email is helping publishers cost effectively drive views of their video content and build an engaged audience that sticks around post click up to 8 times longer, than visitors who arrive from other channels.
The opportunity also exists to on-sell video placements within publishers emails where advertisers publish a 10 second video within the email, this is a super premium ad spot that commands rates at the top of the range. See Yaffa Media example featured below.
Google uses 6 second previews of YouTube Videos and Facebook has recently started testing 6 second ads to complement its current 15 second offering. Here at Playable we have found that the optimum within email is a duration of 6 -10 seconds.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor. Full details on how to create your first video email