Video email delivers results for events, venues and concerts
The pursuit of a ticket sell out is full of challenges, most notably cost effectively building awareness across your target segments and then converting this awareness into ticket sales.
Email is a longstanding effective channel for delivering cost effective ticket sales, though cutting through the inbox clutter is becoming an increasing challenge which is seeing a drop off in effectiveness.
Showcasing the experience you are offering needs to be succinct and have immediate impact as you only have an instant to secure the viewers attention and the click.
Video Email is proving to be a powerful addition to the event marketers tool set, as it successfully secures, and retains the viewer’s attention at the moment the email is opened, leading to positive shifts in responses and post click engagement.
Playable is empowering event marketers and ticket agents to include video within their emails that are optimized for device, email client and connection, to ensure the best video experience for all viewers.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.