Video Email marketing works for eSports and computer games
To achieve success in eSports, you need to be creating timely, relevant and personalized email marketing, but cutting through the inbox clutter can be a challenge. You need to showcase your products and clearly communicate compelling offers to drive engagement and capture the click. Video Email is proving to be a powerful addition to the email marketing tool set, driving significant shifts in response and post click engagement.
A recent study by Comscore found that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Video Email by Playable empowers retailers to deliver highly engaged audiences to their Purchase Pages in a single click, leading to ROI levels significantly above those achieved via static image based emails.
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.