Video Email marketing works for Esports and video games
Achieving success in Video Games & Esports requires creating timely, relevant, and personalized email content marketing, that cuts straight through the inbox clutter.
Video content and email marketing are at the core of these and related industries. Live streaming Esport broadcasts, ‘Actual Gameplay Footage’, Product Launches, and Online Events are just some of the key content-driven elements that are benefiting from Video Email Marketing.
A recent study by Comscore found that retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. Video Email is proving to be a powerful addition to the email marketing toolset, driving significant shifts in response and post-click engagement.
As we move to the next generation of Esports & Video Games with Sonys’ Playstation 5, Microsoft’s’ Xbox Series X, Googles’ Stadia, Nintendo’s Switch, etc we also must look at the next generation of video marketing to keep up with the expectations of the “video-consumer”.
Playable delivers both HD Quality Video and Live Streaming Video, which plays directly in every email client (ie Gmail, Apple Mail, etc). Combine that with Playables’ AI which edits the best gaming vision automatically, based on data, to provide better performing video content.
Some of the video email campaigns currently used by the industry include:
- Video email welcome series, newsletters, announcements, alerts & notifications
- Live streaming emails covering or pushing users to a live event
- VIP email list for exclusive game video releases and live events
- Birthdays and other key shared anniversaries
- Video email product launch, pre-order and price discount campaigns
How does it work?
With zero IT integration required it’s super simple to create and send video email. Once you have uploaded your video content to Playable (all sources and file types accepted) simply create a 10 second edit using our point and click editor, then embed this within your email template and send using your preferred email vendor.