use cases
Video that moves people from open to action
See how autoplay video keeps attention on your brand across email, SMS, push, and in-app — turning a glance into the action you need next.
by industry
Multi-channel video, across industries
See how teams across industries use autoplay video across email, SMS, push notifications, and in-app.
saas & technology
The onboarding sequence
Between 40% and 60% of new SaaS users churn in their first 30 days, most of them before they've reached the moment your product was supposed to prove itself. Text-heavy onboarding emails ask people to read, interpret, and act. Video shows them what to do and lets them keep moving.
Stage 01: setup
A 60-90 second walkthrough
Sent right after signup
Showing the customer exactly what to do next so the first login doesn't stall.
Stage 02: activation
Activation triggered by inaction
fires when activation is incomplete
Prompting the action that matters most at the moment it's needed.
Stage 03: first value
A personal check-in
Sent once key action is complete
Showing the customer what they've unlocked and what's next.
banking financial & investment
Deliver financial communication
Financial communication relies on trust and decisions that clients can’t afford to misunderstand. Dense and lengthy documentation with industry jargon stresses on the client to interpret it correctly. Video puts a face and a voice behind every message to build client confidence and understanding.
Retail & E-commerce
Keep attention on your brand
In retail, attention is a scarce resource as shoppers move quickly, and most of them leave before they buy. A cart gets abandoned, promotions get skimmed, and products get scrolled past. Video interrupts this pattern by showing a product in motion or turning a countdown into something urgent instead of routine.
Where retail & e-commerce teams use video in email:
Travel, Tourism & Hospitality
Create emotional experiences
Experiences are an emotional purchase wrapped in logistics, like confirmations, itineraries, and policies. Video lets brands lead with a feeling instead, where teams can sell the destination and guide the person at the same time. It turns a transactional email into part of the video experience.
Where teams use video across channels:
Electronics
Distribute set-up guides and tutorials
New electronics are physical and visual by nature, with users having to set up, pair, and calibrate devices out of the box. Most post-purchase emails still try to explain all of that in text and manuals. Video makes communicating these steps easier with setup walkthroughs, product demonstrations, and firm updates using explainer videos.
Where teams use video in email:
Consumer Goods
Make consumers consider
Most consumer goods get repurchased out of habit, not consideration — which makes them easy to overlook in an inbox. Video breaks this autopilot loop by showing a product on a shelf or a re-order built around how the customer actually uses the product. It’s a nudge that feels noticed instead of automated.
Where teams use video in email:
Politics & Government
Convey conviction and authenticity
Political and government communication competes with a basic credibility problem. People are quick to tune out anything that feels mass-produced or impersonal. Text alone struggles to convey conviction or authenticity but video closes that distance.
Where teams use video across channels:
Automotive & Manufacturing
Build trust and confidence
Buying a vehicle involves a long wait between order and delivery, and most of that wait is filled with silence or generic status updates. Video helps to build trust and confidence by showing the production line, a recall fix, or a simple handover video that makes pickup day feel personal.
Where teams use video across channels:
Education
Replace confusion with clarity
Education is full of high-stakes moments like choosing a school, starting a term, and navigating financial aid, which are often met with generic emails. Video makes these decisions personal by replacing confusion with clarity — making large institutions feel like they know the person on the other end.
Where teams use video in email:
fashion & beauty
Increase buying confidence
Fashion and beauty are visual categories, yet most of the shopping journey is still explained through text like a size chart, product description, or a countdown with no context. Video helps to fill that gap: showing fit and fabric in motion, how to actually use a product, or what to pair with something just bought. It replaces guesswork with the confidence to buy.
Where teams use video across channels:
Media & entertainment
Convey with feeling and emotions
Media and entertainment brands ask people to feel excited about content before they’ve seen a single frame of it. Most emails and push notifications can only describe it in a subject line, static thumbnail or one-line nudge. Video email shows it instead like trailer previews or reminding a lapsed subscriber what they’ve missed.
Where teams use video across channels:
gaming
Utilize video communication
Games are built on motion, sound, and feedback, yet most communication around them like patch notes, launch news, and onboarding still arrives as plain text. Video matches the medium instead: a video game trailer that plays, patch notes players can watch, or a milestone celebration that feels part of the game rather than an interruption from it.
