Media & entertainment
Media & entertainment
Case study
Case study
ROI in the Global Digital Media Business
Customer Success: ROI in the Global Digital Media Business
Customer Success: ROI in the Global Digital Media Business
339%
Growth in 'in-app' revenue
<24hrs
To launch a video campaign
85%
Received high-quality video content
A global digital media company transformed its marketing strategy by integrating HD video into email and multichannel campaigns using Playable’s platform. This approach significantly boosted customer engagement, increased subscribers by 1.1 million, and drove a 339% growth in in-app revenue. The company was able to launch its first video email campaign in under 24 hours, showcasing the platform’s efficiency and impact.
A global digital media company transformed its marketing strategy by integrating HD video into email and multichannel campaigns using Playable’s platform. This approach significantly boosted customer engagement, increased subscribers by 1.1 million, and drove a 339% growth in in-app revenue. The company was able to launch its first video email campaign in under 24 hours, showcasing the platform’s efficiency and impact.
Challenge
The company faced low conversion rates due to high drop-off from marketing messages that relied on static images linked to promotional videos. Attempts to improve results by using GIFs to simulate video playback failed to drive meaningful improvements in email sales conversions, leaving engagement and revenue stagnant.
The company faced low conversion rates due to high drop-off from marketing messages that relied on static images linked to promotional videos. Attempts to improve results by using GIFs to simulate video playback failed to drive meaningful improvements in email sales conversions, leaving engagement and revenue stagnant.
Capabilities
The company needed a solution to deliver engaging, high-quality video content across multiple channels to accurately represent its product. The goal was to streamline video integration into campaigns, enable non-technical teams to manage video marketing, and ensure seamless playback on any device to maximize customer engagement.
The company needed a solution to deliver engaging, high-quality video content across multiple channels to accurately represent its product. The goal was to streamline video integration into campaigns, enable non-technical teams to manage video marketing, and ensure seamless playback on any device to maximize customer engagement.
Design
Playable’s Engagement Design and Delivery Platform™ provided a patented, self-optimizing solution to meet these needs. Key design features included:
Easy Video Integration: A 3-step process allowed teams to access Playable from any browser and add HD video to any message, compatible with all Email Service Providers (ESPs) and Cross-Channel Marketing Hubs.
Seamless Playback: The platform ensured high-quality video playback across any channel and device, delivering high-touch engagement without requiring technical expertise.
Non-Technical Management: Playable’s intuitive interface enabled multiple departments to manage video campaigns independently, regardless of video or technical experience.
Forward-Looking Innovation: Guided by an Advisory Board of industry leaders, Playable maintains a strategic roadmap to anticipate and address future market needs.
Playable’s Engagement Design and Delivery Platform™ provided a patented, self-optimizing solution to meet these needs. Key design features included:
Easy Video Integration: A 3-step process allowed teams to access Playable from any browser and add HD video to any message, compatible with all Email Service Providers (ESPs) and Cross-Channel Marketing Hubs.
Seamless Playback: The platform ensured high-quality video playback across any channel and device, delivering high-touch engagement without requiring technical expertise.
Non-Technical Management: Playable’s intuitive interface enabled multiple departments to manage video campaigns independently, regardless of video or technical experience.
Forward-Looking Innovation: Guided by an Advisory Board of industry leaders, Playable maintains a strategic roadmap to anticipate and address future market needs.
Solution
By adopting Playable, the company streamlined its multichannel video marketing efforts. Teams could easily integrate HD video into campaigns, ensuring 85% of customers received high-quality video content. The platform’s compatibility with existing ESPs and its user-friendly design empowered non-technical staff to execute campaigns, while seamless playback across devices enhanced customer experience and engagement.
By adopting Playable, the company streamlined its multichannel video marketing efforts. Teams could easily integrate HD video into campaigns, ensuring 85% of customers received high-quality video content. The platform’s compatibility with existing ESPs and its user-friendly design empowered non-technical staff to execute campaigns, while seamless playback across devices enhanced customer experience and engagement.
We were surprised at how quickly we were able to get started. Our first video email campaign went out in under 24 hours.
We were surprised at how quickly we were able to get started. Our first video email campaign went out in under 24 hours.
We were surprised at how quickly we were able to get started. Our first video email campaign went out in under 24 hours.
Impact
Playable’s solution delivered transformative results: 85% of customers received HD video, leading to a 1.1 million increase in subscribers and a 339% surge in in-app revenue. By enabling high-quality video streaming across channels, Playable helped the company, including Fortune 50 clients, stream over ten million videos, significantly boosting marketing responses, customer engagement, and sales.
Playable’s solution delivered transformative results: 85% of customers received HD video, leading to a 1.1 million increase in subscribers and a 339% surge in in-app revenue. By enabling high-quality video streaming across channels, Playable helped the company, including Fortune 50 clients, stream over ten million videos, significantly boosting marketing responses, customer engagement, and sales.