Aeroméxico
Aeroméxico
Case study
Case study
Aeroméxico
Engagement, conversions, and measurable revenue growth for Aeromexico with Playable’s Instant-Play Video
Engagement, conversions, and measurable revenue growth for Aeromexico with Playable’s Instant-Play Video
+25%
Lift in Conversions
+12%
YOY Conversion Rate
+8%
Increase in Email Revenue
The role of Video in customer engagement
Aeroméxico, Mexico’s flagship airline, serves 24.56 million passengers annually, delivering exceptional travel experiences across 106 global destinations and 177 through the SkyTeam alliance.
Aeroméxico’s goal was to strengthen the impact of their Hot Sale 2025 campaign without increasing budget. Between March and June 2025, Aeroméxico delivered over 30 million instant-play video views (“plays”) via Playable, contributing approximately MXN $112 million in revenue during that period.
The role of Video in customer engagement
Aeroméxico, Mexico’s flagship airline, serves 24.56 million passengers annually, delivering exceptional travel experiences across 106 global destinations and 177 through the SkyTeam alliance.
Aeroméxico’s goal was to strengthen the impact of their Hot Sale 2025 campaign without increasing budget. Between March and June 2025, Aeroméxico delivered over 30 million instant-play video views (“plays”) via Playable, contributing approximately MXN $112 million in revenue during that period.
Challenge
Aeroméxico sought to boost engagement and conversions during the Hot Sale 2025 campaign without increase budget. They needed a scalable, mobile-friendly way to improve campaign performance using their existing CRM infrastructure.
Aeroméxico sought to boost engagement and conversions during the Hot Sale 2025 campaign without increase budget. They needed a scalable, mobile-friendly way to improve campaign performance using their existing CRM infrastructure.
Capabilities
Interactive Video Email
Using Playable, Aeroméxico included high-quality, instant-play video directly into emails. The video email introduced travel offers and delivered measurable business results, including a +25% lift in conversions compared to static email, a +12% YoY increase in conversion rate, and +8% overall increase in revenue.
CRM Integration and Mobile-first
Playable video was deployed across email campaigns using Aeroméxico’s existing CRM infrastructure. Video was scaled across Aeroméxico’s broader CRM programs, enabling a 360-degree view of customer behavior and more personalized journeys.
The format was fully mobile-optimized, aligning with the behavior of their audience, with 60% of views occurring on mobile devices.
Year-over-Year Results
Data from 2025 continues to show that video volume has a strong influence on conversion volume, a trend that has remained consistent over the past two years. The year-over-year analysis of March–June 2025 vs 2024 clearly demonstrated that more plays drove more revenue and higher conversion rates.
Interactive Video Email
Using Playable, Aeroméxico included high-quality, instant-play video directly into emails. The video email introduced travel offers and delivered measurable business results, including a +25% lift in conversions compared to static email, a +12% YoY increase in conversion rate, and +8% overall increase in revenue.
CRM Integration and Mobile-first
Playable video was deployed across email campaigns using Aeroméxico’s existing CRM infrastructure. Video was scaled across Aeroméxico’s broader CRM programs, enabling a 360-degree view of customer behavior and more personalized journeys.
The format was fully mobile-optimized, aligning with the behavior of their audience, with 60% of views occurring on mobile devices.
Year-over-Year Results
Data from 2025 continues to show that video volume has a strong influence on conversion volume, a trend that has remained consistent over the past two years. The year-over-year analysis of March–June 2025 vs 2024 clearly demonstrated that more plays drove more revenue and higher conversion rates.
Design
Aeroméxico partnered with Playable to deliver high-quality instant-play video directly within their Hot Sale email marketing campaigns. The goal was to create an engaging and profitable customer experience across mobile and desktop. With just a few steps, Aeroméxico was able to:
Upload and optimize video content quickly
Embed video into existing email templates without disrupting workflow
Maintain full creative control over the visual experience
Track performance across devices and channels
Playable’s technology ensures high-quality video plays instantly in the inbox, delivering immediate engagement from the moment the email is opened. Unlike traditional attachments, Playable streams content, improving deliverability and reducing the risk of emails being marked as spam or blocked by firewalls.
All videos are automatically optimized for any device or email client, providing consistent performance across Aeroméxico’s broad customer base. Whether viewed on mobile or desktop, each video presents a consistent, high-quality brand experience that drives action.
Aeroméxico partnered with Playable to deliver high-quality instant-play video directly within their Hot Sale email marketing campaigns. The goal was to create an engaging and profitable customer experience across mobile and desktop. With just a few steps, Aeroméxico was able to:
Upload and optimize video content quickly
Embed video into existing email templates without disrupting workflow
Maintain full creative control over the visual experience
Track performance across devices and channels
Playable’s technology ensures high-quality video plays instantly in the inbox, delivering immediate engagement from the moment the email is opened. Unlike traditional attachments, Playable streams content, improving deliverability and reducing the risk of emails being marked as spam or blocked by firewalls.
All videos are automatically optimized for any device or email client, providing consistent performance across Aeroméxico’s broad customer base. Whether viewed on mobile or desktop, each video presents a consistent, high-quality brand experience that drives action.
Solution
By integrating Playable into their existing CRM campaigns, Aeroméxico achieved a more dynamic and responsive customer experience. Instant-play video made it possible to engage travelers in real time, using content that matched the urgency and excitement of Hot Sale while maintaining full creative control and brand consistency.
The key outcomes were:
Higher Conversions
Video delivered a +25% lift in conversion compared to static creatives.
Revenue Growth
Campaign revenue increased by 8% Year-on-Year during Hot Sale 2025, contributing approximately MXN $112 million between March and June.
Efficiency at Scale
ROI improved with no increase in media spend, making video a scalable part of Aeroméxico’s CRM strategy.
Brand Loyalty and Innovation
Video enhanced customer connection and strengthened loyalty. The initiative set a new benchmark for the airline industry in leveraging instant-play video to deliver personalized, emotionally compelling experiences at scale.
By integrating Playable into their existing CRM campaigns, Aeroméxico achieved a more dynamic and responsive customer experience. Instant-play video made it possible to engage travelers in real time, using content that matched the urgency and excitement of Hot Sale while maintaining full creative control and brand consistency.
The key outcomes were:
Higher Conversions
Video delivered a +25% lift in conversion compared to static creatives.
Revenue Growth
Campaign revenue increased by 8% Year-on-Year during Hot Sale 2025, contributing approximately MXN $112 million between March and June.
Efficiency at Scale
ROI improved with no increase in media spend, making video a scalable part of Aeroméxico’s CRM strategy.
Brand Loyalty and Innovation
Video enhanced customer connection and strengthened loyalty. The initiative set a new benchmark for the airline industry in leveraging instant-play video to deliver personalized, emotionally compelling experiences at scale.
“With Playable, our marketing initiatives go beyond engagement: they generate results. The increase in conversions has translated into a measurable impact, making Playable a key driver of Aeroméxico's email marketing growth strategy.”
“With Playable, our marketing initiatives go beyond engagement: they generate results. The increase in conversions has translated into a measurable impact, making Playable a key driver of Aeroméxico's email marketing growth strategy.”
“With Playable, our marketing initiatives go beyond engagement: they generate results. The increase in conversions has translated into a measurable impact, making Playable a key driver of Aeroméxico's email marketing growth strategy.”
Brenda Diana Soto Tejeda, Digital Media Manager, Aeroméxico
Brenda Diana Soto Tejeda, Digital Media Manager, Aeroméxico
Brenda Diana Soto Tejeda, Digital Media Manager, Aeroméxico
Impact
Performance and Results
Aeroméxico maintained the same media spend as in 2024 but saw significantly greater returns. By integrating Playable, they increased campaign engagement without additional production costs.
Video Outperforms Static during Hot Sale 2025:
+25% lift in conversions
+12% YoY increase in conversion rate
+8% increase in total email-driven revenue
The Result: Video helped Aeroméxico create more memorable, emotionally compelling content that matched the urgency and excitement of the Hot Sale event, all while staying on brand with consistency across channels.
Performance and Results
Aeroméxico maintained the same media spend as in 2024 but saw significantly greater returns. By integrating Playable, they increased campaign engagement without additional production costs.
Video Outperforms Static during Hot Sale 2025:
+25% lift in conversions
+12% YoY increase in conversion rate
+8% increase in total email-driven revenue
The Result: Video helped Aeroméxico create more memorable, emotionally compelling content that matched the urgency and excitement of the Hot Sale event, all while staying on brand with consistency across channels.