Retail & e-commerce
Retail & e-commerce
Case study
Case study
Build brand and drive sales
Build brand and drive sales
90%
Positive ROI
82%
Of purchases were influenced by video
<10
Seconds to capture attention
Playable empowers Retail and E-Commerce marketers to break through digital clutter with personalized, high-impact video campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond. From fashion to luxury brands, our HD-quality videos engage shoppers and drive purchases.
Retail site visitors who view video are 64% more likely to purchase (Comscore), with marketers seeing 65-175% increased sales from cross-channel campaigns. Use Playable for new product releases, special offers, abandoned carts, welcome journeys, and win back campaigns.
Playable empowers Retail and E-Commerce marketers to break through digital clutter with personalized, high-impact video campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond. From fashion to luxury brands, our HD-quality videos engage shoppers and drive purchases.
Retail site visitors who view video are 64% more likely to purchase (Comscore), with marketers seeing 65-175% increased sales from cross-channel campaigns. Use Playable for new product releases, special offers, abandoned carts, welcome journeys, and win back campaigns.
Challenge
The retailer produced high-quality videos from runway events to location shoots but struggled to integrate HD video into email campaigns without expensive technical resources. They also needed data to understand how videos captured audience attention and fostered emotional connections to drive purchases.
The retailer produced high-quality videos from runway events to location shoots but struggled to integrate HD video into email campaigns without expensive technical resources. They also needed data to understand how videos captured audience attention and fostered emotional connections to drive purchases.
Capabilities
Playable’s platform enabled seamless video email delivery, automatically optimizing HD videos to play instantly on any device. Its analytics provided insights into viewer behavior, helping the retailer refine campaigns for maximum impact.
Playable’s platform enabled seamless video email delivery, automatically optimizing HD videos to play instantly on any device. Its analytics provided insights into viewer behavior, helping the retailer refine campaigns for maximum impact.
Design
Using Playable, the retailer imported video and brand assets, adding call-to-action buttons and hyperlinks without coding. These tailored CTAs directed shoppers to sales pages, enhancing engagement for new product releases, special offers, and abandoned cart campaigns.
Using Playable, the retailer imported video and brand assets, adding call-to-action buttons and hyperlinks without coding. These tailored CTAs directed shoppers to sales pages, enhancing engagement for new product releases, special offers, and abandoned cart campaigns.
Solution
Playable’s easy-to-use platform empowered the retailer to embed HD videos in email campaigns for welcome journeys, winback campaigns, and more, without technical expertise. The solution streamlined campaign creation and delivered data-driven insights to optimize performance.
Playable’s easy-to-use platform empowered the retailer to embed HD videos in email campaigns for welcome journeys, winback campaigns, and more, without technical expertise. The solution streamlined campaign creation and delivered data-driven insights to optimize performance.
We increased sales transactions by 600%. Playable’s video email solution transformed our marketing strategy and customer engagement.
We increased sales transactions by 600%. Playable’s video email solution transformed our marketing strategy and customer engagement.
We increased sales transactions by 600%. Playable’s video email solution transformed our marketing strategy and customer engagement.
Impact
By integrating video email, the retailer not only boosted immediate sales but also built stronger customer relationships through engaging, personalized content. This approach elevated their brand in the competitive fashion, apparel, and specialty retail markets.
NEW! Future with AI and multichannel marketing campaigns for retail & fashion
Looking ahead, Playable’s AI-powered tools and multichannel capabilities enable retailers to scale beyond email. By leveraging AI for video creation and optimization, and delivering campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond, retailers can further personalize and expand their reach, driving even greater sales and engagement.
By integrating video email, the retailer not only boosted immediate sales but also built stronger customer relationships through engaging, personalized content. This approach elevated their brand in the competitive fashion, apparel, and specialty retail markets.
NEW! Future with AI and multichannel marketing campaigns for retail & fashion
Looking ahead, Playable’s AI-powered tools and multichannel capabilities enable retailers to scale beyond email. By leveraging AI for video creation and optimization, and delivering campaigns across email, SMS/MMS, push notifications, in-app messaging, WhatsApp, and beyond, retailers can further personalize and expand their reach, driving even greater sales and engagement.