How to embed Video in Marketo email

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How to embed video into Marketo emails

In this tutorial you will learn how to create, configure and send an Auto Play Video Email using Marketo and Playable, that plays automatically at the moment of opening the email.

This tutorial will walk you through the steps of embedding video into Marketo emails, by copying and pasting a small piece of HTML into your email template.

Playable enables Marketo users to add any type of video to their emails including from YouTube, Vimeo, Facebook, Instagram, a file from your local drive or one of the popular hosting platforms such as Wistia or Brightcove.


1. Set up a new Marketo email campaign

Log into Marketo and create a new campaign in the normal way, by selecting a template and naming the campaign and adding subject lines, a from address and all the usual details.

As you create your email content remember to include an image module, we’d suggest a “Header,” as a placeholder for where your video will feature in the email.

Once you have created your email campaign the next step is to create the video content you wish to add to the email.

2. Create your video email content

We are now ready to commence creating our Video content which will replace the image placeholder noted above in step 1.

If you are new to Playable you can create a new account All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month.

Once you are logged in you will see our Welcome page, click “Videos” to continue.

3. Create your Video Email Content

To create your video clip, click the Add Video button at the head of the page.

4. Video Title and YouTube Video Upload

Enter a Video Title for the Video you are creating, this will help identify the Video later in Reporting.

Check the dimensions of your video, these should be set to ensure your video fits within your template, we are using the width of the Marketo template we selected which is 600, so we change this.

You have the option to disable looping, this will see the video play once and then stop on the endframe, we are opting to loop the video, so we don’t check the box.

You have 3 options on how to upload video content to playable, today we will be using option 1:

  1. Copy and paste a URL of the location of your contentPlayable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wistia and Instagram.
  2. File Upload  Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
  3. Live stream your video content  contact us if this is your preference.

Once you have selected your video click the “Apply” button to upload your video file.  

5. Edit your YouTube Video

Your video is now ready for editing. Our editor is designed to enable you to create a 10 second video clip from the full-length YouTube video you uploaded. It is this 10 second video clip that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.

As you are creating your video clip the editor will show you the duration of each section and allow you to preview the edit and re-edit until you are happy with your final cut. For a full preview of our editor features visit our Editor Page

To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at. Once you have your final cut click “Continue”.

6. Enhance your Video Email

You are now ready to add any enhancements to your video clip including captions, a watermark, endcard or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.

You now have completed creating your video clip so click the “Compile” button.

Playable now compiles this video email creating over a hundred versions of the video which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.

7. Add a Click Action to your Video Clip

Click “Click Action” in the left hand navigation bar. As the video is playing within the recipients email you have the option to include a click action within the video.

This click action can either open a URL or continue to play the video and audio on the device, having selected the option you will then need to add the details to support this and finally click the “Apply” button.

8. Preview and sample your Video email content

Here you can sample your video clip including any enhancements you have added. Before you add your video clip to your the email template you can send a sample of the video to yourself and colleagues, to check all is looking good when it arrives in the inbox.

You can add a message at the head of these emails if you wish, this can be useful when you are circulating for internal feedback. Once you are happy with the sample click “Embed” in the left hand navigation bar.

9. Video Email has been created

Your video email has been successfully compiled so now it’s time to start thinking about embedding this video within your email template. 

Select Marketo as the email platform that you are using to send your campaign from the drop down options.

10. Copy the Playable HTML snippet

To embed your video clip into your Marketo Template you will need to paste the Playable HTML into the Marketo templates HTML.

To do this Click the Copy to clipboard button in the top right hand corner of the pane where the HTML code is shown.

11. Paste the Playable HTML into the Marketo template

We now return to our draft Campaign in Marketo, selecting to “Edit Code”

12. Marketo email template Code

We can now view the code for the template which we are going to add a video to.

13. Adding Video to your Marketo Email

Use the search feature to locate the image within the template that you wish to replace with your video content using “img” in the search field.

The “Find Next” and Find Previous” navigation buttons can be used to identify the image you are seeking to replace with your video

Once you have located the image, simply delete the image code and paste the Playable HTML snippet in its place. Now save this change and return to preview your template to ensure the video is appearing in the correct position. If al is OK proceed to test and send your Video Email in the normal way

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Check out a selection of our latest video email campaigns
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