Campaign Monitor Video Email campaigns
In this tutorial you will learn how to create and send a Campaign Monitor Video Email, that automatically plays the moment the email is opened.
Playable makes it quick and easy to embed video content within your Campaign Monitor email campaigns, it’s designed for use by marketers with who want to evolve their email campaigns and enjoy significant shifts in response and engagement.
This tutorial focusses on Campaign Monitor Video Email campaigns where the HTML template is imported into Campaign Monitor.
Playable does not yet work with the Campaign Monitor template builder, if this is your preferred approach to creating a campaign in Campaign Monitor please get in touch at firstname.lastname@example.org
1. Log into your Campaign Monitor account
Once logged in simply follow the process to commence setting up a new campaign as normal:
- Choose a regular or A/B split campaign.
- Define the campaign and sender details by adding a Campaign name, Subject line and from address details.
- Hit the “Next” blue green at the bottom of the form.
We have created a new campaign and named it Playable Tutorial.
2. Choose a starting point
Select the “Import HTML” (blue button) option in the left hand menu to enable you to upload your HTML template.
If you are using the Campaign Monitor Template builder please get in touch at email@example.com
3. Select the HTML file you wish to import
Import your the HTML for your email template, or alternatively you can enter the URL of your template, to import it from the web.
Once you have selected your HTML file, or entered the URL for the file click, the green “Import” button.
You can then preview the template and identify the image you wish to replace with your video content.
Create your Video content at PlayableThe next stage is to create the Video content which you wish to feature in your email campaign. The following steps walk you through this process.
4. Create your video content
We are now ready to commence creating our Video content which will replace the image noted above in step 3.
If you are new to Playable you can create a new account. All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month.
Once you are logged in you will see our Welcome page, click “Videos” to continue.
5. Create your Video Content
To create your video content click the red “Add Video” button at the head of the page.
6. Video Title and Video Upload
Enter a Video Title for the Video you are creating, this will help identify the Video later in Reporting. You have 3 options on how to upload video content to playable, today we will be using option 1:
- Copy and paste a URL of the location of your content – Playable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
- File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
- Live stream your video content – contact us if this is your preference.
To ensure your Video content fits in the space within the allocated spot in your template you should enter the dimensions of the area where your video is going to be embedded, our is 600 x 250, which is a standard header image size.
Once you have selected your video click the “Apply” button to upload your video file.
7. Edit your Video
Your video is now ready for editing. Our editor is designed to enable you to create a 10 second video clip from the full-length video you uploaded. It is this 10 second video clip that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.
As you are creating your video clip the editor will show you the duration of each section and allow you to preview the edit and re-edit until you are happy with your final cut. For a full preview of our editor features visit our Editor Page
To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at. Once you have your final cut click “Continue”.
8. Enhance your Video Email
You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.
You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the full video is hosted. You now have completed creating your video email so click the “Compile” button.
Playable now compiles this video creating over a hundred versions which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.
9. Add a Click Action to your Video Clip
Click “Click Action” in the left hand navigation bar. As the video is playing within the recipients email you have the option to include a click action within the video.
This click action can either open a URL or continue to play the video and audio on the device, having selected the option you will then need to add the details to support this and finally click the “Apply” button.
10. Preview and Sample your Video Email
Here you can sample your video clip including any enhancements you have added. Before you add your video clip to your the email template you can send a sample of the video to yourself and colleagues, to check all is looking good when it arrives in the inbox.
You can add a message at the head of these emails if you wish, this can be useful when you are circulating for internal feedback.
Once you are happy with the sample click “Embed” in the left hand navigation bar.
11. Embedding the video in your email template
Your video email has been successfully compiled so now it’s time to start thinking about embedding the video within your Campaign Monitor email template.
The first step in this process is to select Campaign Monitor as the email platform that you are using to send your campaign from the drop down options.
To embed the video into your campaign Monitor template copy the Playable HTML to your clip board.
12. Copy and Paste the Playable HTML Code
Now scroll through the HTML to find the position where you wish to embed the within your template. Once you have located the correct spot, paste the Playable HTML code into the template and click the green “Save changes” button
13. Preview your Video Email
Once you save the HTML you will be given the option to “preview” your template.
By selecting this you will be presented with a preview of the template including the Video in a seperate tab to your Campaign Monitor Account.
14. Add Recipients
All that is left to do now is to test the email as per your normal process and select whom you wish to send the campaign to.
You are now ready to send either immediately or by scheduling using the Campaign Monitor scheduling feature.
If your campaign is likely to use more than 1,000 Plays you will need to upgrade your plan to purchase some Plays, as our Free account only includes 1,000 free Plays per month.