How to add Video to your Mailjet emails

Playable makes it simple, quick and easy to add Video to your Mailjet email campaigns
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How to add video to your Mailjet email

 The video opposite walks through how to add a video to Mailjet emails

  • Video Email by Playable plays automatically at the moment the email is opened.
  • Use any video format, be it a YouTube Vimeo, Facebook video or an MP4 file sitting on your desktop, all can be added to Mailjet templates
  • Video emails by Playable are mobile, tablet and desktop friendly and have zero impact on email delivery rates.

To experience Video Email in your inbox check out the campaigns at the foot of the page.

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You can get started with Playable for free, our 30 day free trial includes:


  • Full access to the Playable platform – to create and publish your videos
  • Free Video Plays – 1,000 videos Plays 
  • Integrated with Mailjet – to make adding videos to your Mailjet templates, simple, quick and easy

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Step by Step guide on adding video to your Mailjet email campaigns

1. Create a new Mailjet campaign

Once logged in simply follow the process to set up a new campaign as normal.

We have created a new campaign named Playable Tutorial

2. Select your Template

Select the template you wish to use as the basis for your campaign.

When selecting your template you’ll need to consider where you wish to position your video within it. 

In the majority of cases we find that placing the video at the head of the template is most effective where driving audience engagement and response are the objectives.

3. Edit the template

Having selected your template it is now shown in the editor.

Proceed to add and edit your content in the template.

4. Add a HTML Block to your Template

Having decided on where you wish your video content to be featured within your template, select the HTML block from the left hand menu and drag it into position within your template.

For now we have finished our set up within Mailjet.

We’ll now proceed to create our video content in Playable.

Creating your Video Email in Playable

The next steps will guide you through how to create your video clip and then finally how to add this to your Mailjet template.

5. Create your Playable Account

If you are new to Playable you can create a new account.

All new accounts are offered the opportunity to test drive the platform with our 30 day free trial.

You can upgrade your plan or purchase extra plays as needed.

6. Your Playable Account

This is the home page of your new Playable Account.

To create a new video email click “Videos

7. Add a new video

To commence the process of creating a new video email simply click “Add Video

8. Video title and content upload

Enter a Video Title for the Video you are creating, this will help identify the Video in reporting. You have 2 options on how to upload your video content to Playable, we’ll be using option 1 in this example:

  1. URL – Copy and paste a URL of the location of your content. We have located our YouTube video and have copied the URL of the video and then pasted it into the field on Playable.
  2. File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.

Once you have selected your video content you have the option to set the size of your video clip which will be embedded within your Mailjet Template.

For the video clip to fit the full width of a Mailjet Template you should select 600 px as your width.

Once you have selected your video content and selected the dimensions click the “Apply” button to upload your video file.

9. Automatic video edit

As your video file is uploaded Playable creates a 10 second clip using it’s A.I. functionality. You can choose to use this clip created by Playable in your Video Email or create your own clip using our editor.

If you wish to use the clip created by Playable click the  “Click Action” menu item to continue.

If you’d prefer to create your own video clip proceed to the “Editor” menu item.

10. Edit your Video

Our editor is designed to enable you to create a 10 second video from the full-length video you uploaded. It is this 10 second video email that will be published in your video email.

In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.

As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re edit until you are happy with your final cut.

For a full preview of our editor features visit our Editor Page . Once you have your final cut click “Continue”

11. Enhance your Video Email

You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer.

Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.

You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the hull video is hosted. You now have completed creating your video email so click the Compile button.

Playable now compiles this video email into over a hundred versions of the which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.

12. Click Action to a landing page

Here you must select what you wish to happen when the recipients clicks on the video within your video email. 

If you wish a click on the video clip to redirect the viewer to a URL you will need to enter this URL into the “Click Thru Action” field.

13. Preview your Video

Here you can preview the video clip you have created across all the major email clients, simply select an email client from the drop down and your video will be displayed as it will appear in that email client.

As a further check you have the ability to send yourself and your colleagues a sample of the video clip, which will be embedded within your Mailchimp email template.

Simply complete the form fields and click the send button.

14. Embed your Video Email

Your video email has been successfully compiled so now it’s time to start thinking about embedding this video within your email template.

The first step in this process is to select “Mailjet” as the email platform that you are using to send your campaign from the drop down options.

15. Copy the Playable HTML snippet

Copy the HTML snippet within Playable by simply clicking the “Copy to Clipboard” button.

16. Add your Playable video to your Mailjet template

Within your Mailjet template click on the HTML block you inserted earlier. This will take you to a new screen where you can paste the HTML snippet into the Black area.

You will now see the video content in the right hand preview pane, to save this click the “Save” button.

17. Preview your Video Email & prepare to send

You can now preview your email template with your video now embedded within it.

If you are happy with the content and campaign set up as confirmed on the Summary page proceed to send or schedule your send for a preferred time.

Check out the latest Video Email campaigns

Check out a selection of our latest video email campaigns
Special Offer For Mailchimp Signups: 1,000 3,500 Free Video Plays -- No Credit Card Required --