How to embed Video in email using emma and Playable

Playable is integrated with emma making it simple, quick and easy to embed Video in your emma emails
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How to embed a video in an emma email

In this tutorial you will learn how to create, configure and send a Video Email using emma and Playable, that plays automatically, at the moment of opening the email.

Playable makes it quick and easy to embed video content within your emma email campaigns, it’s designed for use by marketers with who want to evolve their email campaigns and enjoy significant uplifts in response and engagement.

This tutorial will walk you through the steps of embedding video in your emma campaigns, by copying and pasting a small piece of HTML into your email template.


1. Create a New Mailing in emma

Create a New mailing within emma in the normal way. Once logged in select “Create a New Mailing” proceed to select your template from the template gallery. When selecting this it’s important to consider where you wish to position your video content within the template.

Video content can easily be added to your template in any position and at any size. 

2. Decide where to position your Video Content

Using the emma Editor drag the “</> HTML” content block to the position in the template where you wish your video content to be featured.

We have selected to have our video content at the head of the email, as we know this is where it will have the greatest impact, so we have dragged the HTML content block into the template, to sit under the logo content block.

We have now completed the 1st phase of setting up a new mailing and we now are going to move on to create our video content.

3. Create your video content

We are now ready to commence creating our Video content which will replace the image noted above in step 2.

If you are new to Playable you can create a new account All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month.

Once you are logged in you will see our Welcome page, click “Videos” to continue.

4. Create your Video Content

To create your video clip, click the “Add Video” button at the head of the page.

5. Video Title and YouTube Video Upload

Enter a Video Title for the Video you are creating, this will help identify the Video later in Reporting.

Check the dimensions of your video, these should be set to ensure your video fits within your template, we are using the width of the template we selected which is 600, so we change this.

You have the option to disable looping, this will see the video play once and then stop on the endframe, we are opting to loop the video, so we don’t check the box.

You have 3 options on how to upload video content to playable, today we will be using option 1:

  1. Copy and paste a URL of the location of your contentPlayable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
  2. File Upload  Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
  3. Live stream your video content  contact us if this is your preference.

Once you have selected your video click the “Apply” button to upload your video file.  

6. Edit your YouTube Video

Your video is now ready for editing. Our editor is designed to enable you to create a 10 second video clip from the full-length YouTube video you uploaded. It is this 10 second video clip that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.

As you are creating your video clip the editor will show you the duration of each section and allow you to preview the edit and re-edit until you are happy with your final cut.

For a full preview of our editor features visit our Editor Page

To ensure your video fits perfectly into the allocated spot of your email template you can select the width and height that you’d like the final video to be published at. Once you have your final cut click “Continue”.

7. Enhance your Video Email

You are now ready to add any enhancements to your video clip including captions, a watermark, endcard or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements.

You now have completed creating your video clip so click the “Compile” button.

Playable now compiles this video email creating over a hundred versions of the video which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.

8. Add a Click Action to your Video Clip

Click “Click Action” in the left hand navigation bar. As the video is playing within the recipients email you have the option to include a click action within the video.

This click action can either open a URL or continue to play the video and audio on the device, having selected the option you will then need to add the details to support this and finally click the “Apply” button.

9. Preview and sample your Video email content

Here you can sample your video clip including any enhancements you have added. Before you add your video clip to your the email template you can send a sample of the video to yourself and colleagues, to check all is looking good when it arrives in the inbox.

You can add a message at the head of these emails if you wish, this can be useful when you are circulating for internal feedback. Once you are happy with the sample click “Embed” in the left hand navigation bar.

10. Video Email has been created

Your video email has been successfully compiled so now it’s time to start thinking about embedding this video within your email template. 

Select emma as the email platform that you are using to send your campaign from the drop down options.


11. Copy the Playable HTML snippet

To embed your video clip into your emma Template you will need to paste the Playable HTML into the HTML content block we positioned in our template earlier.

To do this Click the Copy to clipboard button in the top right hand corner of the pane, where the HTML code is shown.

12. Paste the Playable HTML into the emma Template

Return to emma where we earlier selected our template. Hover over the HTML content block in the template to reveal a popover with the option to “Edit HTML” select this option.

A blank pane will now be shown, simply paste the Playable HTML into the empty pane, and select “Save

13. Finalise our Video Email content

Our video content is now embedded in our email template within emma.

The video clip will not play within the emma editor, instead it will be shown as a still image for now.

Once you are happy with your templates content select “Review & Send

14. Review & Send your Video Email

To send your video email continue to test and send your campaign in the normal way.

Remember you have 1,000 Free plays included each month, to help you test video email, once these 1,000 plays have been used the video will be replaced by a static image until further plays have been purchased by visting our Pricing Page.

Check out our recent campaigns

Check out a selection of our latest video email campaigns
Retail Video Email Campaigns >>Non-Profit Video Email campaigns >>