How to embed Video in your Email with Emarsys and Playable

Playable is fully integrated with Emarsys making it simple, quick and easy to embed Video in your Emarsys email campaigns

How to embed video in your Emarsys email campaigns

In this tutorial you will learn how to create, embed and send a Video Email using Emarsys and Playable, that plays automatically at the moment of opening the email.

This tutorial assumes that you upload your HTML email template to Emarsys and use the Custom HTML approach to creating emails with Emarsys. If you use the Emarsys Block-Builder campaign creation approach, click the button below.

1. Create an email in Emarsys

Once logged into your Emarsys account simply proceed to create a Custom HTML email as normal by pasting in your HTML template into the editor.

Whist creating this be mindful that you will need to allocate a position within the email template for where you wish to include the video. A simple way to do this is to include an image as a placeholder in your email template.

2. Import your HTML template into Emarsys

Once logged into your Emarsys account simply proceed to create a Custom HTML email as normal.

We have created a new Custom HTML campaign, named it Playable Tutorial and imported our HTML Template. We can now preview this to identify the image which we are seeking to replace with our video content, which is the image at the head of the template.

We will now move onto create our video content.

3. Select the Playable Add-on

Hover over the Add-ons tab in the top navigation menu and select “Playable” from your Add-ons drop down listing.

If this is your first time using Playable you will need to contact your Emarsys Account Manger to have the Playable Add-on enabled on your account.

3. Playable Console – create your video content.

You are now going to create the video content which is to be embedded in your email.

The first step is to select “Add a Video” which commences the video creation process.

If this is the first time you have used Playable no Videos will show on this page, just the prompt to “Add Video“. When you re-visit this page to create future videos all your previous video will be shown on this page.

4. Upload your Video

Create a title for your Video, this will be used to locate it in the future in your Playable account and in reporting. Referencing the dimensions of the image position holder in the email template you created you can now enter the size of the video content you are looking to create, or keep the optimum size as suggested by Playable.

Enter a Video Title for the Video you are creating, this will help identify the Video in reporting. You have 3 options on how to upload your video content to Playable:

  • Copy and paste a URL of the location of your content – Playable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
  • File Upload  Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
  • Live stream your video content contact us if this is your preference.

Once you have selected your video click the “Apply” button to upload your video file.

5. A Summary of your Video

Once you have uploaded your video it will be shown on the “Summary” page.

Playable automatically creates a 10 second version of your video which is shown here, this can be changed later if you wish. 

6. Setting the default image

Circa 5% of your recipients will not have the ability to experience video playback within their email.

To ensure these users experience is not compromised an image will be shown to these recipients in place of the video content. Here we select a still image from the Video footage which will be shown to these recipients.

To set this image click the “Advanced” prompt.

We automatically select an image to be used from the Video Footage, this is shown in the Alt Image section, if you are happy with this, simply click “Apply“, if you wish to select a different image or upload a specific image follow the onscreen instructions for these options.

7. Edit your Video 

Having completed the configuration of your “Video” it is now time to edit your video. To commence this click “Editor” 

Our editor is designed to enable you to create a 10 second video clip from the full-length video you uploaded. It is this 10 seconds that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.

As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re-edit until you are happy with your final cut. Once you are happy with your edit click the “Continue” button.

For a full preview of our editor features visit our Editor Page

8. Add enhnacements to your Video Email

You are now ready to add any enhancements to your video email including captions, a watermark, endcard or footer. Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements. 

You now have completed creating your video clip so click the “Compile” button.

Playable now compiles this video, creating over a hundred versions which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.

9. Add a Click through URL to your video

Select “Click Action“.

As the video is playing within the recipients email you have the option to include a click action within the video.

This click action can either open a URL or continue to play the video and audio on the device. Select your preference and paste the URL of any destination in the Click Thru action field and click the tick to Save this.

 

10. Preview & Sample your Video Email

Preview your video email in the major email clients using the drop down. You can also send a sample of your video email by completing the form.

You can add a message at the head of these emails if you wish, this can be useful when you are circulating for internal feedback. Once you are happy with the sample click “Embed” in the left hand navigation bar.

11. Embed your video into Emarsys

To embed your video within your Emarsys email template click the “Select Campaign” button to reveal a drop down of campaigns you have created in your Emarsys account.

Select the email campaign from the drop down which you wish to embed the video within. We select “Playable Tutorial

12. Embed your Video into your email template

To embed your video to your email template simply click the image placeholder where you wish to replace with your video content.

On hovering over this placeholder the frame will be displayed red.

Once you click on the placeholder you have selected the position for your video clip which will instantly appear in your template.

To embed this video email into your Emarsys template simply click the “Create new campaign” button

13. Complete your campaign set up, testing and send

Click the prompt on the page “Click to view your new campaign in Emarsys” .

Your Video email has now been created, from here follow your normal process of testing and sending a campaign with Emarsys.

Seeing is believing

Send yourself a video email campaign from a selection of recent campaigns below.

Playable creates 10 second clips of videos which are configured to play on any device and any connection automatically at the moment the email is opened, and can be sent using any of the popular email service providers.

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