How to embed video in Inxmail email campaigns
In this tutorial you will learn how to create, add and send an Inxmail Video Email using Playable, that plays automatically at the moment the email is opened.
Playable makes it quick and easy to add video to Inxmail email templates, it’s designed for use by marketers who want to evolve their email campaigns and enjoy significant shifts in response and engagement metrics.
Video emails by Playable are mobile, tablet and desktop friendly and have zero impact on your email delivery rates. To experience Video Email in your inbox check out the sample campaigns at the foot of the page.
Step by Step guide on how to add video to Inxmail email templates
1. Log into your Inxmail account
Log in and proceed to create a new Multi-Part (HTML + Text) mailing.
Select one of your current templates, select an Associated List, and name the campaign, we have named ours “Playable Tutorial“.
Finally click “Finish“
2. Video sizing
Next we are going to create a Module which will feature our video content.
3. Creating a new Module
To create a new module we click through to Global Settings and select, “Create new module“, we name our Module “Intro Video“, select “Multipart” and click “Finish“.
Creating your Video in PlayableThe next steps will guide you through how to create your video clip and then finally how to add this to your InXmail template.
4. Create your Playable Account
If you are new to Playable you can create a new account.
All new accounts are offered the opportunity to test drive the platform with 1,000 free plays per month.
You can upgrade your plan or purchase extra plays as needed.
5. Your Playable Account
This is the home page of your new Playable Account. To create a new video email click “Videos“
6. Add a new video
7. Video title and content upload
Enter a Video Title for the Video you are creating, this will help identify the Video in reporting. You have 2 options on how to upload your video content to Playable:
- URL – Copy and paste a URL of the location of your content. Playable accepts content from all the major hosting platforms including You Tube, Vimeo, Brightcove, Wista and Instagram.
- File Upload – Upload a file from your computer – all video file formats are accepted including mp4, avi, mov and flv.
Once you have selected your video content you have the option to set the size of your video clip which will be embedded within your Inxmail template. For the video clip to fit the full width of your Inxmail template you should enter 600px as your width. Once you have selected your video content and selected the dimensions click the “Apply” button to upload your video file.
8. Automatic video edit
If you wish to use the clip created by Playable click the “Click Action” menu item to continue. If you’d prefer to create your own video clip proceed to the “Editor” menu item.
9. Edit your Video
Our editor is designed to enable you to create a 10 second video from the full-length video you uploaded.
It is this 10 second video email that will be published in your video email. In the editor you can crop the video to focus on your key content and select multiple clips to make up the 10 seconds.
As you are creating your video email the editor will show you the duration of each clip and allow you to preview the edit and re edit until you are happy with your final cut.
For a full preview of our editor features visit our Editor Page . Once you have your final cut click “Continue”
10. Enhance your Video Email
You are now ready to add any enhancements to your video email including captions, a watermark, end card or footer.
Simply select the enhancements you wish to add and follow the onscreen prompts to add your chosen enhancements. You can also add a link to where any clickers on the video should be re directed, this will generally be the page where the hull video is hosted.
You now have completed creating your video email so click the Compile button. Playable now compiles this video email into over a hundred versions of the which will be used to ensure each recipient receives the video file most suitable for their device, bandwidth and connection.
If you wish a click on the video clip to redirect the viewer to a URL you will need to enter this URL into the “Click Action” field.
12. Preview your Video
As a further check you have the ability to send yourself and your colleagues a sample of the video clip, which will be embedded within your Inxmail email.
Simply complete the form fields and click the send button.
13. Embed your Video Email
We are now ready to embed the video within our Inxmail template. To commence this we click “Embed“.
Here we select Inxmail, then click the Button, “Copy to Clipboard“. It is this HTML which we will add to our Inxmail template.
14. Paste the Playable HTML into the Inxmail Module
We now return to Inxmail and paste the HTML from our clipboard into the Module we set up earlier, we then save the Module.
15. Add an Optional Element to your Template
We return to our Campaign and add an “Optional HTML element” to our template, we select “Main Element” and then “Optional HTML Element” and then click the “Add + Close” button.
We now name our element in the description as “Playable Intro Video” and then click “Optional HTML element”.
We now place our cursor in the “text’ pane and then select “Modules” from the main navigation, from the drop down we select “Intro Video” and click Save
16. Preview your Video Email & prepare to send
Our Module [@Intro Video] is now shown in the text pane. We can now preview our email template with our video embedded within it.
Finally we proceed to test and send the campaign in the normal way.