Independent Research
The Benefits Of Video Email
Refer to the table below for some incredible feedback on the effectiveness of Video Email.
| Metric | Finding | Source |
| Clicks | Emails with videos in them improve the click-through-rate by 300% | Wistia |
| Opens, Clicks, Unsubs | Video increases open rates by 19% & click rates by 65% while reducing unsubscribe rates by 26%. | Campaign Monitor |
| Opens | Emails with the word ‘video’ in the subject are opened 7% – 13% more than emails without | Social Media Week & Media Post |
| Opens, Post-click engagement | Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates. | Hubspot |
| Opens, Clicks, Post-click conversion | Over 70% of sellers who use custom recorded videos say they perform better at producing opens, clicks, and responses than text-based emails. | B2B Decision Labs |
| Opens, Post-click conversion | Sales teams that use videos in emails get a 16% higher open rate and a 26% increase in replies | Sales Loft |
| General video conversion | In a Wyzowl survey, 84% of people said they’ve been convinced to buy a product or service by watching a video. And 78% of marketers said that video has directly increased sales. | Wyzowl |
| Unsubs | An email including a video can reduce your unsubscribe rate by 75% | DCD |