Category

Customer Relationship Management

Playable + Salesforce Marketing Cloud

The Playable and Salesforce Marketing Cloud integration delivers high-quality, autoplay video across email, mobile messaging, and other customer engagement channels. Campaigns can incorporate video at every stage of the customer journey, from initial awareness through to post-purchase engagement. Dynamic video plays instantly on open, includes sound control, and can be built entirely within the platform using AI video editing and message authoring.

What can you do with Playable and Salesforce?

Add autoplay video to Salesforce Marketing Cloud email campaigns

Playable enables high-quality, inline video that plays on open, directly inside Salesforce Marketing Cloud emails. Subscribers watch and convert without needing to leave your email.

Deploy video in cross-channel marketing campaigns

Inline autoplay video with sound control works across all Salesforce Marketing Cloud channels, including email, and message apps, providing a consistent experience at every journey stage.

Build your email and add video in one place

Playable's Message Authoring tool lets you design your entire Salesforce email, including layout, content, and video, inside Playable's drag-and-drop editor. No switching between Content Builder and a separate video platform.

Edit video with AI

Playable's AI Video Editor lets you generate a script and voiceover, and edit video directly inside the platform. Go from source content to a campaign-ready video without leaving Playable, then deploy it to your Salesforce campaign in minutes.

Measure engagement across Salesforce journeys

Playable provides detailed video engagement insights including: video plays, watch time, interactions, linked conversions.

Launch video campaigns quickly, no development needed

Playable App accessible from Salesforce AppExchange allows you to easily add video to your Salesforce Marketing Cloud marketing campaigns, without leaving Salesforce.

Salesforce AgentExchange

Playable is featured on Salesforce AgentExchange and integrates directly with Salesforce Marketing Cloud, making it simple to add video to marketing campaigns.


Playable is a video experience platform that extends Salesforce Marketing Cloud with enterprise-grade video capabilities. It enables marketers to deliver inline autoplay video with subscriber-controlled sound directly within marketing campaigns.


The platform includes easy video upload and library, AI video editing, message authoring tools, and engagement analytics, making it simple to add high-impact video experiences at scale.

Can you embed a video in a Salesforce Marketing Cloud email campaign?

What is the Playable App in the Salesforce AppExchange?

Why do marketers add video to Salesforce Marketing Cloud campaigns?

Can I add video to SFMC via Content Builder or Classic Content?

What are the benefits of adding video to my Salesforce Marketing Cloud campaigns?