Category

Customer Relationship Management

Playable's Integration with Salesforce Marketing Cloud

The Playable + Salesforce Marketing Cloud integration delivers high-quality, instant-play video across cross-channel marketing, including email, mobile messaging, chat apps such as WhatsApp, and other customer engagement channels. Campaigns can incorporate video at every stage of the customer journey, from initial awareness through to post-purchase engagement.

What can you do with Playable and Salesforce?

Add instant-play video to Salesforce Marketing Cloud email campaigns

Playable enables high-quality video to be included directly within Salesforce Marketing Cloud email campaigns.

Deploy video in cross-channel marketing campaigns

Video can be used across Salesforce Marketing Cloud cross-channel campaigns, including email, mobile messaging, and other customer engagement channels.

Measure engagement across Salesforce journeys

Playable provides detailed video engagement insights including: video plays, watch time, interactions, linked conversions.

Launch video campaigns quickly, no development needed

Playable App accessible from Salesforce AppExchange allows you to easily add video to your Salesforce Marketing Cloud marketing campaigns, without leaving Salesforce.

Salesforce AppExchange

Playable is featured on Salesforce AppExchange and integrates directly with Salesforce Marketing Cloud, making it simple to add video to cross-channel campaigns.


Salesforce Marketing Cloud enables brands to know their customers, personalize experiences, and engage audiences across channels. Playable enhances these capabilities by introducing high-impact instant-play video into Salesforce campaigns and journeys.

Can you embed a video in a Salesforce Marketing Cloud email campaign?

What is the Playable App in the Salesforce AppExchange?

Why do marketers add video to Salesforce Marketing Cloud campaigns?

Can I add video to SFMC via Content Builder or Classic Content?

What are the benefits of adding video to my Salesforce Marketing Cloud campaigns?